ZenithOptimedia Group I The ROI AgencyInternational Project Coordinator
Jul. 2013 - Jan. 2014Paris Area, FranceInternational coordination and communication for 20 brands in eight european markets Missions: - Benchmarketing - qualitative and quantitative research, case studies, best practise presentation - competitive analyses, marketing/audience data consolidation and reporting (brand and budget status implementation, KPI's...) - Live ROI Tools: Consumer Pathways (Communication objectives), Touchpoints Survey (Consumer Insight), Social Tools (Social Media Analysis), Sales Optimizer