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Work Background
Eventcraft StudiosFounder & Chief Strategy Officer
Mar. 2025Raleigh-Durham-Chapel Hill AreaFounder of Eventcraft Studios, a strategic advisory firm helping mission-driven organizations transform events into powerful platforms for growth, engagement, and long-term impact. As Chief Strategy Officer, I lead engagements that elevate event portfolios and align them with organizational strategy. This includes full-spectrum support across content, experience, pricing, sponsorship, marketing, and internal alignment—whether for a single flagship event or a full portfolio transformation. 🔹 Serve as fractional Head of Events for global associations and learning organizations
🔹 Lead strategic planning for event portfolios, architecture, and internal governance
🔹 Build pricing models, sponsorship strategies, and value propositions that scale
🔹 Guide hybrid, virtual, and in-person experience design with a focus on intentionality
🔹 Align internal teams, boards, and stakeholders for executional clarity
🔹 Apply the proprietary Eventcraft Strategic Framework to drive measurable progress Eventcraft Studios blends structure, creativity, and strategy to help organizations lead with vision, deliver with excellence, and build events that matter.
ISC2Vice President, Events
Nov. 2023 - Nov. 2024Raleigh-Durham-Chapel Hill AreaResponsible for the strategic development and implementation of all signature events for ISC2 . Developed and implemented ISC2's global event strategy, focusing on market expansion aligned to the organization's market strategy. Led the creation of meaningful and impactful experiences that deliver a strong value proposition to members, customers, and key stakeholders; fostered strong member engagement and professional development; supported new member acquisition and progression, garnered press and developed brand awareness, support profession relations, extend professional influence and make revenue contributions to the organization. • Led a team of 10 that produced ISC2's signature hybrid conference, Security Congress, along with a portfolio of strategic summits, interactive workshops, virtual events, and webinars that drive more than $8.5 million in annual revenue for this emerging product line. • Launched a successful series of interactive in-person and online workshops (two focused on AI for Cybersecurity and one that develops business/leadership skills for cyber professionals) that generated more than $500,000 in first-year revenue.
• Started a revamped approach to staffing and approach for event and webinar content development.
• Built strategic relationships with internal and external partners in support of product creation/development focused on strategic growth of the events business.
Association of International Certified Professional AccountantsSenior Director - Global Conferences & Events
Jan. 2010 - Nov. 2023Raleigh-Durham, North Carolina AreaLead the strategic direction and budget planning for the Association’s conferences, global events, professional development workshops and meetings teams. P&L responsibility for six product lines in the conferences and events area. Proven track record of turning strategy into revenue growth. Excel at developing cross-team collaboration that leads to mutual achievement of goals and objectives. Lead team of 26 that produces a global portfolio of hybrid conferences, virtual-only conferences and training courses annually. Direct relationships with other professional bodies, nonprofits, and associations, as well as strategic partners in support of strategic and commercial goals. Direct committee structure of approximately 400 volunteers and staff representing diverse groups within the profession. Manage relationships with all levels of staff and volunteer groups. Created AICPA ENGAGE co-location of 10 conferences. Developed and implemented current global events strategy.
• Increased conference revenue by more than 50% to $28M+ as well as increased revenue for AICPA ENGAGE conference events by more than 40% to $7M+.
• Outperformed 2022 revenue budget by almost 20%.
• Reimagined 90 training programs, schools and conferences from in person or hybrid formats into true virtual events to meet the educational needs of all levels of members during the COVID-19 pandemic.
• Introduced innovative online conference concept into Association’s product offering in 2010, growing revenue to more than $12.5M annually.
• Grew revenue of previously underperforming webcast product line by 500% to more than $5M in less than five years.
• Launched global event product line that has allowed the Association to engage with members and customers around the world.
Association of International Certified Professional AccountantsSenior Manager - Meetings & Conferences Program Development
Jun. 2006 - May. 2010Raleigh-Durham, North Carolina AreaManaged team of 10 in generating programming content for approximately 50 conferences. Led committee structure of approximately 300 volunteers and staff representing diverse groups within membership. Oversaw team relocation from Jersey City, New Jersey, and North Carolina, which included handling hiring and training of 9 new team members.
• Contributed to $17M in annual revenue from conferences, as a result of leadership.
• Ensured consistent strategic messaging and more collaborative environment through integration of representatives from AICPA’s various membership teams into conference planning process.
PKF North AmericaDirector of Member Services
Jan. 2004 - Dec. 2006Greater Atlanta AreaLed all aspects of member services operations for association’s North American entity and its 85 member firms. Managed two staff members and six volunteer committees and task forces. Coordinated special projects and policies with association’s Board of Directors and provided written operational reports and financial and budgetary information as needed.
Georgia Society of CPAsDirector of Online Programs / CPE Operations Manager
Jan. 1998 - Dec. 2004Greater Atlanta AreaDirected all association information technology plans, projects, and processes, also leading 15 project teams consisting of volunteers and staff members affiliated with association’s online communities, with more than 40% of the membership participating within three years of launch.
KiZAN TechnologiesAccount Manager
Jan. 1997 - Dec. 1998Louisville, Kentucky Area
Fifth Third BankAssistant Banking Center Manager
Jan. 1996 - Dec. 1997Louisville, Kentucky Area
Lambda Chi Alpha FraternityEducational Leadership Consultant/Regional Leadership Director
Jan. 1993 - Dec. 1996Indianapolis, Indiana Area
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