Pivota MarketingCopywriter, Content Creator, and Marketing Strategist
May. 2023 - Mar. 2024Remote(Pivota was previously known as The Inspiration Agency) Crafted successful email and social media campaigns, unique blog posts, website and ad copy, and graphics for a variety of clients. Conducted keyword and analytics research to improve long-term web copy and blog SEO strategy. Strategized and tracked marketing campaigns based on performance analytics, like organic search data, open rate, click rate. Designed, implemented, and scheduled graphics and caption copy for social media and newsletter campaigns. Engaged client audiences on social media platforms with high-value information and resources. Learned: Ad Copy and Strategy · Blog Copy · Search Engine Optimization (SEO) · Email Copy and Marketing · Web Copy · Blog SEO and Copy · Search Engine Marketing (SEM) · Campaign Strategy · Editing · Market Research