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Work Background
Founding Team - Head of Marketing
KapuFounding Team - Head of Marketing
Nov. 2021 - Jun. 2024Kapu is on a mission to reduce the cost of living and save consumers in Africa $1 billion over the next 10 years. To achieve this goal, Kapu is building the most relevant B2C e-commerce model for the majority of urban consumers in Africa. Kapu is backed by leading African families & top global investors.
Consultant
Maestro advisorsConsultant
Jan. 2020Nairobi, KenyaEcommerce in Kenya has traditionally been dominated with marketplaces, such as Jumia, SkyGarden and Kilimall, but we now see the same businesses supplying these marketplaces setting up their own e-commerce platforms taking advantage of this growing trend. My role through Maestro, is to help these businesses grow their ecommerce businesses by utilising data to drive customer acquisition and retention.
Chief Marketing Officer
Jumia KenyaChief Marketing Officer
Jun. 2018 - Jan. 2020Nairobi KenyaResponsible for driving change to the marketing team to focus on customer acquisition & engagement, through the creation of unique marketing campaign’s, such as Jumia Anniversary & Black Friday. Responsible for driving strategic & creative direction to the full team in a highly pressurised environment. Built out the business plan for 2019 and relevant KPI’s for the team to be measured against Built a power house marketing team of 22
Head of Engagement
JumiaHead of Engagement
Feb. 2017 - Jun. 2018KenyaResponsible for conceptualisation and execution of campaigns such as Jumia Anniversary & Black Friday. Responsible for engaging in Key strategic partnerships. Responsible for rolling out 4 new off-line stores
Head of Category for Mobile, Tablets & Camera's
JumiaHead of Category for Mobile, Tablets & Camera's
Jan. 2015 - Jan. 2016KenyaResponsible for launching of new brands, such as InnJoo, Tecno & Iconix Responsible for daily account management Published the 2016, 2017 & 2018 White paper: Mobile trends for Jumia
Assistant Vice President
Deutsche BankAssistant Vice President
Sep. 2007 - Aug. 2014London, United Kingdom
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