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Work Background
Head of Marketing
Bright Entertainment GroupHead of Marketing
Mar. 2024Zagreb, CroatiaHead of Marketing at Bright Entertainment, the exclusive franchisor for the Museum of Illusions and Cluville Kids Escape Room in the US, Africa, Southeast Asia, and the Middle East. •Leading marketing team in Croatia, responsible for marketing in 6+ worldwide locations. •Drove (market research, marketing strategy, digital marketing) and supported (PR, offline marketing) new museum launches with full lifecycle support – market entry, activation, and retention phases in 10+ worldwide locations. •Translated global positioning into high-performing local campaigns targeting diverse cultural audiences. •Conducting market research and having deep market insights into consumer behaviors and trends in local markets and competition - a foundation for the marketing strategy •Supported 360° campaigns across digital, PR, offline media, and influencer marketing, tailored to local consumers •Responsible for weekly marketing reports and KPI monitoring at the Board of Directors' meetings and Franchise Support Meetings, as well as regular reporting on a structured reporting cycle. •Monitoring budget spent, as well as budget proposals and budget splits.
Growth Marketing Manager
Bright Entertainment GroupGrowth Marketing Manager
Mar. 2023 - Apr. 2024Zagreb, CroatiaResponsible for creating marketing strategies and supporting franchisees in marketing campaigns, budget planning, and budget allocation, also finding creative ways of implementing practices and technologies into the marketing strategy for Bright Entertainment Group, the Master Franchisee for the Museum of Illusions (www.museumofillusions.com) concept, for the Middle East, North Africa, and parts of Asia and North America. Responsible for developing MOIs in Dubai, Kuala Lumpur, Doha, Dallas, Qatar, and Toronto, with many more yet to come!
Marketing Manager
Porsche eBike PerformanceMarketing Manager
Nov. 2020 - Mar. 2023Sveta Nedelja, Zagreb, CroatiaI joined the company in this position when it was part of Rimac Automobili, and later had the pleasure of joining the great Porsche family. •Involved in creating and implementing marketing strategies. •Led digital marketing budget planning and performance tracking aligned with sales KPIs. •Collaborating on projects with influencers like Luka Modrić and Sergio Ramos. •Marketing budget activities such as planning, monitoring, allocating, and •Reserving budgets for marketing activities. •Cross-functional collaboration with various teams, including design, sales, and finance. •Working with various agencies specialized in web development, media buying and advertising, market research, digital marketing support, and other areas of work related to marketing. •Analyzing marketing activities and creating various marketing reports, such as KPIs (weekly, monthly, and annual).
IT Specialist
Petrokemija d.d. KutinaIT Specialist
Jul. 2019 - Nov. 2020• In cooperation with the agricultural specialists, creating and managing content that meets the company's long-term marketing strategy (B2B and B2C type of content) • Managing the company's monthly newsletter • Creator of the company's digital marketing strategy, which included proposing the type of content, KPI's and digital marketing goals, content and digital marketing calendar, strategy for various social media, etc. • The representative of the ICT department in the company's team for implementing GDPR • The representative of the ICT department in the company's team for the ERP solution • Junior Oracle DBA • Oracle APEX developer
Founder
Sirius MarketingFounder
Jan. 2019CroatiaFounder of a small marketing consulting agency that has worked with various types of clients such as startups, tourist boards, universities, and many others. Some of my activities in this position: •Marketing consultant for various brands and organizations. •Consultant for B2B and B2C marketing strategies. •Defining and proposing budgets for marketing activities. •Creating and delivering marketing strategies and projects for various clients, based on their short-term and long-term goals. •Running and optimizing PPC campaigns, creating reports, analyzing data, and KPIs.
Coowner
Digitalna frontaCoowner
Nov. 2017 - Jan. 2019KutinaThe co-founder of Digitalna Fronta • In charge of digital marketing jobs most closely linked to Google and Facebook advertising, including creating and implementing Facebook Pixel, using the Facebook Insights tool, creating Facebook ads according to audience interests, as well as Google AdWords tools, Google Tag Manager, Google Keyword Planner, and Google Analytics • Social Media Manager for Facebook pages of the clients, including creating events, designing visuals, running online events, communicating with the audience, and all other communication-related activities on this social network • designing the look of advertising materials with graphic design • marketing activities such as public research, pricing of products and services, and everyday communication with clients and potential clients • copywriting and content writing, including marketing e-mail marketing, landing and website content, social network publishing, writing blog and web content using MailChimp, Mailer Lite and WordPress tools
System Engineer
Petrokemija d.d. KutinaSystem Engineer
Apr. 2015 - Jul. 2019
System Administrator
Petrokemija d.d. KutinaSystem Administrator
Jul. 2014 - Nov. 2020Kutina
Application Developer
Petrokemija d.d. KutinaApplication Developer
Oct. 2012 - Nov. 2020Kutina

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