Bright Entertainment GroupHead of Marketing
Mar. 2024Zagreb, CroatiaHead of Marketing at Bright Entertainment, the exclusive franchisor for the Museum of Illusions and Cluville Kids Escape Room in the US, Africa, Southeast Asia, and the Middle East. •Leading marketing team in Croatia, responsible for marketing in 6+ worldwide locations. •Drove (market research, marketing strategy, digital marketing) and supported (PR, offline marketing) new museum launches with full lifecycle support – market entry, activation, and retention phases in 10+ worldwide locations. •Translated global positioning into high-performing local campaigns targeting diverse cultural audiences. •Conducting market research and having deep market insights into consumer behaviors and trends in local markets and competition - a foundation for the marketing strategy •Supported 360° campaigns across digital, PR, offline media, and influencer marketing, tailored to local consumers •Responsible for weekly marketing reports and KPI monitoring at the Board of Directors' meetings and Franchise Support Meetings, as well as regular reporting on a structured reporting cycle. •Monitoring budget spent, as well as budget proposals and budget splits.