I'm a Brand and Consumer Marketing Leader with over 8 years of experience driving growth in competitive, fast-moving consumer environments across Europe, the Middle East, Africa, Southeast Asia, and the US. Currently serving as the Head of Marketing and Brand Manager at Bright Entertainment, I oversee strategy for the Museum of Illusions franchise, where I have successfully grown online ticket revenue by +208% and overall ticket sales by +77% in established markets.
Previously, I was the Marketing Manager at Porsche eBike Performance, where I co-led brand strategy and digital activation, resulting in a 300% sales increase and significant growth in organic search traffic. My background combines a Bachelor of Business Informatics with three rigorous Mini MBA certifications in Marketing, Brand Management, and Management. Based in Croatia, I am also a marketing columnist and former owner of a consulting agency.
Trained by Prof. Mark Ritson (mMBA in Marketing, Brand Management, and Management), I practice the discipline of "Diagnosis before Strategy." While others rush to spend the budget on ads, I start with market orientation and segmentation to ensure we are targeting the consumers who actually drive profit.More...