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Work Background
Head of Marketing
Amber Beverage GroupHead of Marketing
Oct. 2024Limassol, Cyprus
Regional Trade Marketing Manager
Moët HennessyRegional Trade Marketing Manager
Apr. 2024 - Oct. 2024Jakarta, Indonesia- responsible for growing brands on-trade coverage and visibility in Jakarta and Central/West Jawa - national retail business development - identifying new business opportunities - leading team of 3
Category Director
SIMPLECategory Director
Jan. 2020 - Apr. 2024Moscow, Moscow City, RussiaCategory Director for spirits portfolio marketing. Responsible for: - NPD and preparing new brand launches - private labels and distributed products - long and mid-term portfolio and brand strategy - planning category profitability and shaping long-term P&L - brand building for top suppliers and own brands - route to market and RTC for the portfolio - leading team of marketers and experts (23)
[Acting] Marketing Manager / Head of Marketing
Brown-Forman[Acting] Marketing Manager / Head of Marketing
Jan. 2014 - Jan. 2020Moscow, Russian FederationManagement of marketing dept (2 SBMs, 1BM, Senior Insights Specialist, Assistant & 2 Ambassadors). Company strategy as part of Russia LT. Member of regional marketing leadership board (Developing Europe & Africa)
Senior Brand Manager JACK DANIEL'S Family
Brown-FormanSenior Brand Manager JACK DANIEL'S Family
Jan. 2014 - Nov. 2017Moscow, Russian FederationManagement of Familiy of brands Jack Daniel's: strategy, operation, pricing, P&L, creative development. Team of 2: BM JD FOB & Brand Ambassador American Whiskey.
Senior Brand Manager Ballantines & Olmeca
Pernod RicardSenior Brand Manager Ballantines & Olmeca
Jun. 2013 - Jan. 2014Management of brand teams (2BMs and 1JBM), strategic direction and piloting of key projects, dark market activation approach, global brand campaign adaptation and local development, innovation leadership.
Brand Manager Ballantine's & Passport Scotch
Pernod RicardBrand Manager Ballantine's & Passport Scotch
Jul. 2011 - May. 2013Moscow, Russian FederationStrategic and operational management of the brands; creative development; promo activity; POSM; integrated branding; SMM
Brand Manager Olmeca, Malibu & Becherovka
Pernod RicardBrand Manager Olmeca, Malibu & Becherovka
Jul. 2009 - Jun. 2011Moscow, Russian FederationResponsible for strategic and operational management of several brands; promo activity; media and digital; POSM
Communication Intern
Banque Societe Generale VostokCommunication Intern
Jul. 2008 - Sep. 2008
Associate Corporate Communication Manager
Pernod RicardAssociate Corporate Communication Manager
Dec. 2006 - Jun. 2009
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