’m a global marketing and brand leader with 18+ years of experience in Wine & Spirits, currently serving as Global Marketing Director at Stoli Group, following a promotion from Amber Beverage Group with an expanded scope and broader brand portfolio. My background spans senior roles across global and regional organizations including Moët Hennessy, Brown-Forman, Pernod Ricard, and Simple Group. I’ve led brand strategy, trade marketing, innovation, and route-to-market transformation, delivering full brand relaunches, sustained double-digit growth, successful NPD launches, and top-tier category performance across multiple markets.
Alongside strategic leadership, I bring strong hands-on design and creative skills, working directly with visual identities, packaging, POSM, and presentations. I’m comfortable bridging strategy and execution—translating brand positioning into tangible, high-impact visual and commercial solutions—using both classic design tools and modern AI workflows. I’m driven by brands where meaning, aesthetics, and business results reinforce each other.More...