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Work Background
Landi Renzo S.p.A.Marketing Director
Sep. 2021 - Sep. 2024Cavriago, Emilia Romagna, ItaliaDirezione della funzione Marketing ed After Sales in ambito Automotive Aftermarket (canale B2B2C).
🎯 Raggiunto target ricavi previsto a BDG. Head of Marketing and After Sales in the Automotive Aftermarket sector (B2B2C channel).
🎯 Sales BDG achieved.
Fiamm Energy TechnologyMarketing Director
Mar. 2017 - Sep. 2021Vicenza, Veneto, ItaliaDirezione della funzione Marketing e Customer Service della divisione Automotive accreditata di un Fatturato >250M€ con obiettivo di definire ed ottimizzare la Strategia go to market necessaria alla crescita dei risultati di vendita (volumi e marginalità) nei diversi mercati e canali.
📈 Significativo incremento delle vendite a marchio. Head of Marketing and Customer Service for the Automotive division, with a turnover exceeding €250M. Responsible for defining and optimizing the go-to-market strategy aimed at driving sales growth (in terms of profitability) across different markets (domestic and export) and channels.
📈 Significant brand sales increase.
FIAMM SpaGroup Marketing Director
Jan. 2015 - Feb. 2017Vicenza, Veneto, ItaliaDirezione dei 2 team di Marketing (totale persone coordinate 25) afferenti ai due business aziendali (Batterie Automotive e Batterie Industriali). Responsabile del lancio nuovi prodotti in collaborazione con R&D curandone il time to market affinché fossero produttivi nei termini richiesti. Project Leader per rebranding in collaborazione con la Corporate Communication.
🔼 Crescita del Margine Lordo Unitario. Managed two Marketing teams (a total of 25 people) supporting the company’s two business units (Automotive Batteries and Industrial Batteries). Accountable for new product launches in collaboration with R&D, ensuring time-to-market targets were met for effective commercialization. Served as Project Leader for a rebranding initiative in coordination with Corporate Communication.
🔼 Unit Gross Margin growth.
FIAMM SpaMarketing Manager EMEA
Jul. 2008 - Dec. 2014Gestione del reparto Marketing composto da 5 persone, così organizzato: Trade Marketing e Comunicazione 4 persone, Marketing di Prodotto 1 persona. Reporting to BU Director, led all facets of Marketing leading cross-functional teams.
FIAMM SpaSales Manager Modern Distribution
Jul. 2008 - Dec. 2014Vicenza, Veneto, ItaliaResponsabile del Conto Economico (P&L) del Canale Modern Distribution/GDO per un fatturato annuale gestito con il coordinamento di un KAM di circa 10M€. Sales Management of the European Modern Distribution channnel business with direct responsibility of Modern Distribution Italian channel P&L (10M€ Turnover).
FIAMM Automotive Batteries SpaSales & Marketing Manager Aftermarket
Feb. 2007 - Jun. 2008Sales & Marketing Manager | Automotive Horns Business
Sales & Marketing development of the Aftermarket business of Acoustic devices (horns, signals, sirens) in the automotive business. Turnover 5 M€. Reporting to BU Director.
FIAMM Automotive Batteries SpaKey Account Manager
Apr. 2005 - Feb. 2007Key Account Manager | Automotive Business
Responsible for the central agreement with IAM Buying Groups (eg. Temot - GAU - AD - ATR) and local markets deployment together with local Sales Managers.
Aeroglass Filtri SrlExport Area Manager
Mar. 2003 - Sep. 2004Sales development of fiberglass filter media in Scandinavian and East European markets.
O.R.V. SpaArea Manager
Nov. 2000 - Jan. 2003Sales development for the filtration nonwovens in Italy & Europe.
t&t telematica e trasporti srlSales & Marketing
Jan. 2000 - Nov. 2000General Management Staff with regards to exhibitions, product folders, website management.
O.R.V. SpaSales Analist
Jan. 1999 - Dec. 1999Sales Manager Staff with regards to sales reports.
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