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Work Background
Incofood Management Services Pte LtdVice President - Head of Information Technology
Mar. 2025Leading enterprise IT strategy and digital transformation to connect business, people, and process through scalable systems. Spearheading adoption of AI, automation, and ERP optimisation to enhance operational efficiency and decision-making across the group. Key Achievements: • Deployed AI-based automation. • Optimised Microsoft Business Central 365 for internal workflows. • Introduced IoT-driven dashboards for real-time visibility. • Reduced administrative cycle times through low-/no-code workflow solutions • Partnered with management to drive 3-phase digital roadmap covering ERP, AI projects, and smart ops Focus: Building digital ecosystems that make businesses smarter, faster, and people-first.
CHuGO Pte LtdFounder & CEO
Jan. 2021 - Dec. 2025A next-generation HR technology and manpower solutions firm that integrated digital tools, automation, and gig workforce models to support SMEs and growth-stage businesses. Key Achievements: • Built and launched GIGlink (www.giglinkasia.com) — an AI-enabled gig economy platform connecting 10,000+ part-timers to employers in retail, events, and services. • Developed LexisSuite, an HR tech solution that streamlined HR operations — from onboarding to performance tracking — cutting admin workload by 40%. • Designed and implemented in-house machine learning analytics to optimise workforce deployment and client matching. • Led business development, HR compliance, and technology strategy, expanding service coverage across Singapore and Southeast Asia. • Partnered with technology vendors to integrate low-code automations and data dashboards for HR, payroll, and manpower tracking. Blended technology innovation with workforce strategy to reimagine HR delivery in the digital era.
Challenger Technologies LimitedSenior Director - Human Capital & Transformation
Jan. 2014 - Dec. 2024Held dual leadership over Human Capital and Technology Transformation, reporting directly to the executive management team. Functioned as a Chief of Staff-level partner to the CEO — aligning HR, technology, and operations to drive organisational growth and efficiency. Key Achievements: • Conceptualised and deployed ChopeShift, a proprietary shift management and payroll automation platform managing 10,000 part-time staff — reducing manpower costs by 40%. • Implemented data-driven rostering systems, reducing overtime costs by 30% and enhancing productivity through automation. • Launched performance management and career development systems, improving promotion readiness by 35%. • Pioneered digital-first HR workflows across multiple countries (Singapore, China, Philippines, Indonesia). • Led a cross-functional transformation team that boosted software productivity by 60% and cut HR admin time by half. • Championed a culture of innovation, training, and agile adaptation during rapid business expansion. Unified HR strategy and technology to enable scalable, data-driven growth across multiple markets.
SIMULATION SOFTWARE & TECHNOLOGY (S2T) PTE. LTD.Account Manager
Jan. 2012 - Dec. 2014Delivered customised software solutions for key government accounts. Managed client relationships, project delivery, and stakeholder engagement, sharpening my foundation in IT and systems thinking.
Singapore AirlinesCabin Crew
Jan. 1997 - Dec. 2012Delivered operational excellence and led team training initiatives. Developed strong people leadership, service design, and communication — values that continue to anchor my leadership approach.
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