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Work Background
Titans.netCMO
Nov. 2024 - Sep. 2025Cluj, RomaniaLeading the overall marketing strategy across PR, PPC, Media Buying, Design, Data Insights and Content / Social Media for 7 Affiliate Programs and 30+ iGaming brands. Managed cross-functional teams to ensure brand consistency, drive user acquisition and maximize ROI across all channels. My focus is on aligning marketing efforts with business goals, using data-driven insights to fuel growth and stay competitive in the dynamic iGaming industry.
Titans.netHead of Digital Marketing
Sep. 2023 - Nov. 2024Cluj-Napoca, Cluj, RomaniaLeading the planning and execution of digital marketing strategies to drive traffic, user acquisition, and brand visibility across multiple iGaming brands and GEOs. Oversees key performance channels including SEO, PPC, Affiliate Marketing and Social Media. Works closely with data, creative, and product teams to optimize campaigns, improve conversion rates and ensure alignment with overall business objectives in a fast-paced, performance-driven environment.
CanopyCEO
Mar. 2022 - Aug. 2023I provided strategic leadership and oversaw all aspects of the agency's operations, driving business growth, client acquisition, and overall performance. I defined the long-term vision, managed key client relationships and ensured the delivery of effective, results-driven digital marketing solutions. I led cross-functional teams (PPC, Media Buying, Social Media, Design), fostered innovation and aligned marketing execution with business objectives. I worked closely with clients across all verticals, managing major accounts in iGaming, Finance, Pharma, and Beauty — including leading brands such as Maxbet, Stanleybet, Winbet, Vlad Casino, Sephora, Best Value, Dr Max, Sensiblu, Banca Transilvania, Provident.
Canopy DigitalTeam Leader Canopyst
Jul. 2019 - Mar. 2022Cluj-NapocaLed a team of 20+ digital marketing specialists to plan, execute, and optimize campaigns across various channels, including SEO, PPC, social media, and content marketing. Managed day-to-day operations, ensured project delivery, and maintained high performance standards. Collaborated with +300 clients from all verticals and internal departments to align strategies with business goals and deliver measurable results.
DallesGoOnline Marketing Trainer
May. 2019 - Mar. 2022Cluj County, RomaniaDelivered expert training and strategic consulting services to individuals and organizations, focusing on skill development, process improvement, and business growth. Designed and facilitated customized workshops, provided one-on-one coaching and offered actionable insights to enhance performance and achieve client objectives across various industries.
Canopy DigitalSenior PPC Canopyst
Jan. 2018 - Jul. 2019RomaniaA senior person in a top Digital Agency, directly responsible for: Digital Performance ✓ Plan, create and optimise campaigns in Google Ads Search, Display, Video, Apps, Remarketing, Facebook, Instagram, Bing, LinkedIn - full hands-on campaign management for 50+ clients over the years, across different verticals(beauty, fashion, gambling & casino, utilities, home & deco etc) ✓ Track and analyse key performance indicators to determine channels effectiveness ✓ Report and present results to clients by providing actionable insights ✓ Create, present and sign off media plans ✓ Digital Performance Strategies - propose, test and implement new campaign types, tactics and strategies ✓ Budget management and optimisation Client account management ✓ Establish key partnerships externally and joint projects, e.g. Google, Facebook ✓ Working with the client marketing and e-commerce teams, ensuring full strategic alignment to business priorities ✓ Review market developments and KPIs with the client team for growth opportunities to support expansion of the digital channel ✓ Assist in the redesign of the company website, improving usability, design, content and conversion rate optimisation Other agency business ✓ Create strategies for agency pitches ✓ Copywriting for articles, e-books and other agency materials ✓ Review new technologies and keep the company at the forefront of developments in digital marketing. ✓ Identify and define digital business opportunities
OneDigitalPay-Per-Click Specialist
May. 2017 - Jan. 2018Cluj County, Romania-responsible for administering and helping to manage Pay Per Click media strategies for 20+ clients on different verticals, and also making sure that the goals set by our clients will be achieved. - Google Certified in Search Advertising, Display Advertising, Video Advertising, Mobile Advertising -maintaining and providing account management for over 25 accounts on Google Ads, Google Analytics, YouTube Ads, Facebook Ads, Instagram -optimisation of all accounts, monitoring keyword bids, ad position, conversion rate, reach, engagement, and all the important account metrics - providing creative copy for ads - monitoring search results and generating weekly reports - execute strategies for new clients and new campaigns -keeping up with the new trends -communicate efficiently with team members and also with our clients in order to make sure we provide the best services
Office DepotMarketing Operations Assistant
Sep. 2016 - Jul. 2017Cluj-Napoca
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