NATALIA PRADA

Influencer MKT Manager

Influencer Marketing ManagerMarketingAffiliate MarketingCustomer ServiceCustomer Success Manager

Natalia Prada is an Influencer Marketing and Content Strategy professional with 6+ years of experience building high-performing creator programs and scaling digital campaigns across TikTok, Instagram, and emerging social platforms. She specializes in sourcing and managing creators, optimizing content for virality, and turning influencer partnerships into measurable revenue and growth. Throughout her career, Natalia has led end-to-end influencer strategies for global tech companies, beauty brands, and e-commerce clients. At Scribe, she manages creator acquisition and performance optimization, reviewing scripts, improving creative execution, and tracking metrics to maximize conversions. Previously at Kuaishou (Kwai), she oversaw content operations and partnerships for 90+ professional creators and MCNs across LATAM, driving engagement, reach, and creator growth through data-driven strategies and training programs. With a background spanning influencer management, affiliate marketing, TikTok Shop operations, and campaign leadership for brands like P&G, L’Oréal, PepsiCo, and Kellogg’s, Natalia combines analytical thinking with strong storytelling instincts. She is known for building scalable systems, nurturing creator relationships, and delivering campaigns that consistently exceed performance goals.

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