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Work Background
Los Angeles PhilharmonicDigital Producer
Apr. 2024Los Angeles, California, United StatesOversee the full lifecycle of digital initiatives including websites, mobile apps, ecommerce, and ticketing by managing timelines, deliverables, and cross-functional collaboration from scoping through launch, including the planning and coordination of a major rethinking of brand and web redesign slated for 2026. Manage an email marketing and automation platform, create and optimize automations, integrate with a robust CRM, and analyze performance data to enhance personalization and audience engagement. Conduct QA testing throughout development cycles, facilitate smooth product releases, and produce internal and external documentation to support staff and improve user experience. Support creative ideas in the Digital department by developing interactive, informative microsites and building automation systems that streamline the creation of marketing assets-reducing production time while fostering innovation across campaigns.
Ride or CryCo-Owner and Creative Director
Mar. 2017 - Jan. 2023Greater Los Angeles AreaLed creative strategy and visual direction across music, entertainment, and consumer brands, crafting bold, tailored campaigns that resonated with diverse audiences. From rebranding legacy icons like Pabst Brewing Company to directing cross-platform creative for Universal Music, Netflix, Amazon Video, and BMW, I drove projects from concept through execution across web, social, video, and experiential. I produced immersive activations for Amazon Prime, Netflix, and Vice at SXSW and Comic-Con, and led high-impact digital campaigns for artists like Nicki Minaj, Slipknot, Shania Twain, and Pharrell Williams. Whether through out-of-home, TikTok, or music videos, my focus was always on delivering cohesive and compelling brand storytelling that connected.
WavvesDrums
Sep. 2010 - Jul. 2013Los Angeles, CAMultiple US/international tours and TV appearances
FreelanceCreative Consultant
Jan. 2008Greater Los Angeles AreaBlending creative direction with strategic design, I’ve led high-impact campaigns and immersive brand experiences for global music and cultural platforms. From art directing digital activations for 88rising artists like JOJI and Rich Brian, to shaping the visual identity of LA music festivals including Cruel World and FYF, my work spans digital, experiential, and out-of-home. I’ve helmed large-scale brand activations at Sundance and SXSW, and built a scalable creative agency model for 5B Artist Management, supporting iconic acts like Slipknot, 311, and Megadeth through cohesive visual branding and digital strategy.
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