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Work Background
Baymak / BDR Thermea GroupCountry Sales Manager
Jan. 2024 - Jan. 2025Istanbul, Turkey
Canon EMEACountry Sales Manager (B2C)
Apr. 2019 - Jun. 2023Istanbul, TurkeyBringing FMCG know how to the electronics business in terms of Route to Market, Distributor Management, Trade Marketing and Change Management with a enhanced focus on e-commerce.
Pernod RicardOn Trade National Sales Manager
May. 2017 - Apr. 2020Istanbul, TurkeyManaging a team of 19 people, I'm fully responsible of all on trade sales and marketing activities in the channel. Implementing new Route To Market dashboard, distributor management, brand activation and people development are my main strategic priorities.
TurkcellChannel Manager
Jan. 2015 - May. 2017Istanbul, Turkey• Made new acquisitions for the Turkcell partner ecosystem with an increase of 20% prior to last year. • Hunted 46 promising startup firms and investing on them to make them innovate for Turkcell with a budget of 4 Mio dollars. • Developed Business on hi-tech value added services both in house and via 3rd parties with an additional value of 12Mio dollars. • Leaded a Customer Experience Management project for 6 months which lead to 16% increase in customer survey.
TurkcellSenior Brand Manager
Jun. 2013 - Dec. 2014Istanbul, TurkeyCombining Products and designing suitable bundles for Medium&Small Business clients. Market Research analysis and determining the significant needs of small&medium segments called KOBİ. Responsible of Marketing Budget (15Mio TL annual). Business designer of all new product initiatives. Developed a mobile application project for retailers called "Akilli Yardımcim". Designed a new bundle called "İşini Turkcell'le Kur" which addressed all communication and technology needs of smallµ businesses. Took the lead role in a project regarding relaunch of "Profession Clubs" with a focus in "Doctors" and "Lawyers". Took role in the organization of Turkcell Teknoloji Zirvesi 2013.
British American Tobacco TurkeyTrade Marketing Manager
Jan. 2011 - Jun. 2013Istanbul, Turkey• Made all trade marketing and distribution activities nationwide. • Prepared the trade plans for all new product launches nationwide. • Responsible for performance tracking of all fundamental trade marketing and sales key performance indicators nationwide. • Rebuilded the structure of Antalya Sales Center. • Participated in preparations of Operational Plan every year. • Took the key role in International “Cookbook” project.
British American Tobacco TurkeyArea Manager
Jun. 2009 - Jan. 2011• Developing and executing sales strategies in the premium zone of Istanbul/Europe • Team management (14 Employees) • Responsible for the volume of sales and merchandising activities. • Responsible for the regional budget and profitability. • Responsible for making sales contracts and set up win-win partnerships with retailers. • Responsible for the analyzing of competitor activities and taking action. • Works hand in hand with brand marketing department. • Managed a sales team of 14
Coca-Cola BottlersSales Developer
May. 2006 - Jun. 2009Responsible of a certain sales channel. (Petroleum Stations) Responsible of a certain sales channel. (Luxurious Restaurants&Hotels) Team Head.
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