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Work Background
Knobel MediaFounder
Aug. 2022As the founder and driving force behind Knobel Media and Vessel Magazine, I lead the business and creative strategy for a Southeastern-based media company with a growing footprint. Key Responsibilities: Brand Development: Guide the voice and visual ethos of Vessel across digital, event, print, and social platforms. Collaborate with a creative team to craft compelling and cohesive stories. Creative Direction: Lead the visual and editorial identity of Vessel, a quarterly print magazine and companion Substack newsletter that celebrates the style, culture, and creativity of the modern South. Editorial Leadership: Oversee all editorial content, from long-form features to short-form digital pieces. Assign, edit, and write stories that elevate diverse Southern voices and fresh perspectives. Partnerships + Growth: Cultivate relationships with advertisers, sponsors, and distribution partners. Lead business development efforts to grow Vessel’s reach and revenue while staying true to its creative mission. Publishing + Strategy: Manage ad sales, budgets, and production workflows for each print issue. Build partnerships with arts institutions, creative brands, and cultural organizations across the Southeast. Team Leadership: Direct a nimble and talented team of collaborators, contributors, and freelancers. Foster a spirit of care, curiosity, and excellence in all aspects of the creative process.
Community JournalsEditor in Chief / TOWN
Sep. 2012 - May. 2022Greenville, SCFor nearly a decade, I led the editorial production of TOWN, an award-winning lifestyle publication focusing on the arts, style, and culture of Greenville, South Carolina, and beyond. Contributed marketing copy for TOWN and TOWN's parent company, Community Journals, including creating its current tagline: "We Connect. We Inform. We Inspire." Provided editorial direction on VisitGreenvilleSC's visitor's guide, published by Community Journals.
Community JournalsManaging Editor / TOWN
Feb. 2011 - Sep. 2012Greenville, SC
G, The Magazine of GreenvilleSenior Editor
Jul. 2010 - Dec. 2010Greenville, SCManaged editorial production for bimonthly lifestyle publications, G, The Magazine of Greenville, based in Greenville, SC, and Grand Strand Magazine, based in Myrtle Beach, SC. Edited copy, pitched and wrote articles, cover copy, story headlines, subheads, and captions.
G, The Magazine of GreenvilleAssistant Editor
Jun. 2009 - Jul. 2010Greenville, SC
InfoBase Publishers, Inc.Assistant Project Editor
Feb. 2006 - Feb. 2008New York, NYManaged permissions database for Bloom’s literary imprint: requested permissions, negotiated contracts, and handled invoice and contract processing. Organized production materials for various book projects. Proofread science and social studies manuscripts.
ApertureWork Scholar / Book Program
Jan. 2005 - Jun. 2005New York, NYServed as the sole assistant to Aperture’s creative director, Lesley Martin.
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