TwivaExecutive Account Manager/ Business Development
Dec. 2023Nairobi County, Kenya➡️As an Executive Account Manager, I play a pivotal role in increasing the adoption of the company’s influencer marketing and social commerce services by developing and managing strategic accounts, growing client retention and renewals, expanding revenue, adoption, and market penetration. o Created and articulated compelling value propositions around Twiva’s services, expanding customer base 40% and achieving 90% retention within half a year over a two-year period. (Key clients include, a private sector alliance, a youth challenge fund and an eCommerce platform). o Managing a program to facilitate sales conversion through social commerce for 200 businesses using a group of 700 influencers. o Catalyzed 20% revenue growth within three months by upselling and cross-selling influencer marketing, Twitter Trends, content creation, and WhatsApp marketing services. o Empowering the leadership team with timely reports to ensure sound decision-making. o Managing quarterly budgets and 7 direct reports.