Rhiannon Vines - Head of Marketing and Innovation, DuluxGroup

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Work Background

Lincoln Sentry Pty. LtdHead of Marketing and Innovation

Jun. 2022AustraliaExecutive Leader | Strategic Marketing | Digital Strategy & Transformation

RDO Equipment AustraliaGroup Marketing Manager - John Deere & Vermeer

Jan. 2019 - Jun. 2022Brisbane, Queensland, AustraliaHead of Marketing and Communications for John Deere Ag & Turf, Construction & Forestry and Vermeer in Australia through RDO Equipment & Vermeer Australia Dealerships (29 locations across Australia) in both B2B and B2C categories.

Sway MarketingSenior Marketing & Communications Specialist

Oct. 2014 - Jan. 2019Brisbane, AustraliaProvide strategic marketing consultation and advice to a variety of clients. Designed, developed and implemented online retail health website - Spoilt by Nature using Wordpress Digital Marketing (Social Media Marketing, Display Advertising, Google Adwords), Affiliate Marketing, Direct Marketing Retail Strategy

Australian Organic LtdNational Communications & Marketing Manager

Oct. 2017 - Sep. 2018Nundah, Queensland, Australia> Reporting directly to CEO, providing marketing consultation and advice to the company both nationally and to global business partners; > Developing and maintaining the marketing strategy for Redpath Australia and incorporating global strategies; > Developing and strengthening the Redpath brand in the Australian market place through advertising, direct mail, WOM, major events and internal communications; > Assisting with Digital strategies and implementation - social media marketing, digital display advertising, direct mail to clients and potential clients. > Market analysis of direct competitors, indirect competitors for market positioning and human resourcing; > Managing and developing all branding for Redpath Australia; including all marketing collateral (i.e. posters, clothing, advertising) and communications (i.e. newsletters, tenders and presentations) and assisting with global branding; > Developing, managing, monitoring social media policy and communications for the business nationally and in overseas markets; > Managing Marketing budget, monthly reports and forecasts for the Australian operation, providing reports back to Canadian head office/President/CEO; > Providing support, training, and assistance for senior managers and their teams with better communication and improving client and employee relations; > Responsible for coordination and communication of all external, major events such as trade shows, exhibitions, conferences, client presentations; > Responsible for coordinating all Public Relations including managing PR response in crisis management situation and driving positive messages to the market place; > Preparation of marketing/tender presentations and coaching of presenters; > Designed and implemented an effective communication training program for all supervisors and senior managers > Design, development and execution of Redpath Australia’s newsletter, inductions and other onsite communications.

Corporate MomentumSenior Marketing Consultant

Jun. 2016 - May. 2017Brisbane, AustraliaProvide strategic marketing consultation and advice to a variety of clients.

Redpath Australia Pty LtdNational Marketing & Communications Manager

Sep. 2009 - Aug. 2014Brisbane, Australia> Reporting directly to CEO, providing marketing consultation and advice to the company both nationally and to global business partners; > Developing and maintaining the marketing strategy for Redpath Australia and incorporating global strategies; > Developing and strengthening the Redpath brand in the Australian market place through advertising, direct mail, WOM, major events and internal communications; > Assisting with Digital strategies and implementation - social media marketing, digital display advertising, direct mail to clients and potential clients. > Market analysis of direct competitors, indirect competitors for market positioning and human resourcing; > Managing and developing all branding for Redpath Australia; including all marketing collateral (i.e. posters, clothing, advertising) and communications (i.e. newsletters, tenders and presentations) and assisting with global branding; > Developing, managing, monitoring social media policy and communications for the business nationally and in overseas markets; > Managing Marketing budget, monthly reports and forecasts for the Australian operation, providing reports back to Canadian head office/President/CEO; > Providing support, training, and assistance for senior managers and their teams with better communication and improving client and employee relations; > Responsible for coordination and communication of all external, major events such as trade shows, exhibitions, conferences, client presentations; > Responsible for coordinating all Public Relations including managing PR response in crisis management situation and driving positive messages to the market place; > Preparation of marketing/tender presentations and coaching of presenters; > Designed and implemented an effective communication training program for all supervisors and senior managers > Design, development and execution of Redpath Australia’s newsletter, inductions and other onsite communications.

AdcorpRelationship Manager (QLD & NT)

Jun. 2008 - Sep. 2009Brisbane> Responsible for the marketing management of a portfolio of more than 100 clients; > Responsible for all advertising/media for federal government departments across NT and QLD including Centrelink, GBRMPA, CRS Australia, Department of Defence, Chief Ministers Office, Department of Health, Australian Institute of Marine Science etc; > Managing a team of 11 staff and overseeing their day to day client communications. 4 of these direct reports; > Contracted to a variety of companies in recruitment, health, education, government, mining, construction and resources industries to develop their overall branding and marketing strategy for clients such as SKM, SV Partners, Major Drilling, Ludowici Pty Ltd, New Hope Coal, Macarthur Coal, Bechtel, Xstrata (global), Rio Tinto (global) etc; > Proposals and plans for branding/employer branding development, media planning, strategic marketing plans from design through to implementation and reporting; > Assisted with strategy, writing, designing, and development of a microsite for Ludowici Pty Ltd – www.jobsatludowici.com.au and associated collateral for their employer branding campaign (4 month project); > Development of employment value proposition (EVP) and marketing strategy for Major Drilling. 8 month project which resulted in a full brand redevelopment in Australia in line with Canadian head office guidelines; > Developed effective corporate communication channels between company employees as well external stakeholders (client reporting and measurement); > Developed and branded local initiative – MarketSmart, a monthly seminar series inviting clients to meet with top industry professionals on a variety of topics; > Assist clients with marketing communications and strategies to increase revenue; > Training staff on effective communication (including pitch and presentation skills).

hma Blaze Pty LtdNT Advertising Manager/Business Manager - Darwin

May. 2007 - Jun. 2008Darwin> Responsible for 100% of the local clients advertising and marketing locally & nationally; > Management of the Federal & Local Government advertising and marketing accounts across all departments; > Strategic media planning and buying nationally – digital/online, newspaper, TV, radio and magazines; > Developing marketing strategies and plans for clients both short term and long term to help them achieve their business objectives; > Exceptional negotiating skills – ability to negotiate contracts and terms and conditions with media and suppliers; > Demonstrated ability to develop and achieve productive relationships with clients and media in an immature market; > Experience writing tenders and proposals for government; > Developed strong working relationships with media both nationally and internationally; > Established strong relationships with managing directors, departmental heads and Ministers nationally; > As a solo operator, generated over $900K in billings in less than 1 year. Client base comprised of both government and commercial, in the entertainment, emergency services, mining, finance & banking, education, and property development industries; > Demonstrated ability to meet and exceed revenue targets; > Responsible for overall business management and day to day running of the office; > Ability to work in a totally autonomous environment; > Exceptional project management skills e.g. managing client campaigns from start to completion.

Birch, Carroll & Coyle/Greater UnionNT Marketing Manager

Jan. 2005 - Dec. 2007Darwin• Management of Local Area Marketing (LAM) budget and allocation of spend for over $1M pa; • Developing, designing, implementing and assessment of marketing campaigns to increase admissions/revenue and build local profile; • Developing marketing campaigns for upcoming films with a fast turnaround (less than 1 week to implement) before release date; • Corporate branding and development of BCC brand in local market through marketing initiatives; • Liaise with media, interstate distributors (FOX, UIP, BVI, Roadshow, SONY etc) and local businesses; • Developed strong working relationships with local businesses and clients; • Organising, scheduling and booking of advertising in all mediums (TV, Radio, Press); • Organising large events such as the Premiere of “Ten Canoes” for the NT, involving local government (Chief Minister), interstate distributors and talent. Publicity for the event resulted in a small film generating over $72K over a 10 week period; • Raised community profile - Market research conducted revealed that as a result of marketing strategies implemented 64% of respondents said that they had been to the movies more often and knew more about new films; • Obtaining sponsorship and support of previews etc from a variety of businesses; • Incorporating national initiatives into local market and reporting results; • Understanding of legal compliance and business conduct under the Trade Practices Act; • Ability to work in an autonomous environment; • Management of 3 staff + assisting with team of 45 – conflict resolution, motivation, training etc.

Nine Network - Channel 9Advertising Manager - Darwin

Mar. 2004 - Feb. 2005DarwinManaged advertising campaigns for a range of clients (including automotive, government, entertainment, retail sectors). Designing and developing TV commercials to air.

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