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Work Background
Silky CodersMarketing Automation Lead
Mar. 2024 - Oct. 2024Poland, Gdańsk* Backlog Management & Personalization Roadmap Ownership – Managed and prioritized the development backlog for web and mobile (app),
* Performance Tracking & Conversion Optimization – Monitored key performance metrics daily to identify low-converting experiences and implemented data-driven optimizations to improve customer engagement and sales.
* Customer Segmentation & Personalization Strategy – Analyzed customer shopping behaviors and preferences to build advanced audience segments and develop tailored personalization strategies for enhanced user experience.
* A/B Testing & Experimentation – Designed business cases and hypotheses for A/B tests, executed testing strategies across web and app platforms, and analyzed results to inform data-driven decision-making.
* Test Execution & Reporting – Developed, launched, and monitored A/B tests, providing in-depth post-test reports and actionable insights to drive business improvements e.g. product recommendations, rush timer, social proofs
LPP S.A.Marketing Automation Lead
Apr. 2022 - Mar. 2024Poland, Gdańsk* Email Campaign Execution & Reporting – Developed, launched, and monitored email and marketing automation campaigns, providing in-depth post-test reports and actionable insights to drive business improvements e.g. abandoned carts, abandoned session
* Customer Segmentation & Personalization Strategy – Analyzed customer shopping behaviors and preferences to build advanced audience segments and develop tailored personalization strategies for enhanced user experience.
* Backlog Management & Personalization Roadmap Ownership – Managed and prioritized the development backlog for email and web
* Developing business cases and hypotheses for A/B testing across web, and mobile apps to drive data-driven decision-making and enhance user engagement.
* Team recruitment, Onboarding, mentoring, and managing team members, overseeing task execution, and ensuring alignment with business objectives and project timelines.
LPP S.A.Email Marketing Secialist
Apr. 2021 - Apr. 2022Poland, Gdańsk* Planning and executing email & SMS campaigns to drive customer engagement and retention.
* Managing subscriber base through advanced segmentation and targeted communication strategies.
* Designing and deploying newsletters using marketing automation tools, ensuring high deliverability and engagement.
* Analyzing campaign performance and optimizing strategies based on data-driven insights.
* Working closely with cross-functional teams including developers, analysts, UX/UI designers, and graphic designers to enhance customer experience and maximize marketing effectiveness.
Loyalty PointProject Manager
Oct. 2019 - Dec. 2020Poland, Warsaw- support for the IKEA Family loyalty program
- coordination, analysis, reporting of current tasks and Web and email projects
- creating project documentation and presenting proposed projects
- planning AB tests
- designing the communication path marketing automation
- cooperation with a team of developers, analysts, UX/UI designers
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