Sirius Communications Sdn BhdMarketing Director
Jan. 2011 - Nov. 2024MalaysiaOwned multiple roles through my career:
2011 - 2016
Event Manager
Events marketing specialist, possessing a wide breadth of B2B event marketing experience. Adept in a variety of competencies from conceptualizing strategic event plans, marketing collateral development, production, on-site execution, budget management, post event analysis, client relations, team management and leadership.
* Spearheaded the comprehensive planning and execution of a B2B seminar for IDC within three months of employment, an achievement far exceeding average expectations. Earned company-wide recognition for ability to quickly grasp diverse event planning and management skills, stakeholder management and team coordination
* Promoted to Senior Event Executive within 6 months, taking on leadership roles and mentoring junior staff.
* Built robust client relationships, enhanced event execution and drove sales growth. Secured a MYR480k+ contract by leading strategic RFPs for telecommunications events.
* Delivered over 200 events, ensuring exceptional experiences and industry best practices.
2012 - 2017
Retail & Channel Incentive Senior Executive
Built foundational knowledge and capabilities in retail marketing and channel incentive programs. Solid understanding of commercial channel ecosystem and retail marketing strategies. Led campaigns to achieve "sell-in" "sell-out" and "sell-thru" objectives. Proven expertise in planning and executing end-user, brand/product-led campaigns to drive sales growth.
* Actively sought out professional development opportunities to enhance skills and expertise in B2B marketing, prioritizing continuous learning as a cornerstone of career advancement.
* Designed and implemented comprehensive B2B retail marketing strategies and channel incentive programs to achieve sales targets, enhance partner loyalty and sales performance.
* Oversee the planning, execution, and analysis of marketing campaigns across multiple channels, ensuring alignment with business goals and KPIs.
* Monitored and analyzed program performance, providing detailed reports and insights to guide strategic decision-making and optimize future campaigns.
* Developed and implemented process documents and templates to streamline operational efficiency and improve program delivery.
2016 - 2024
Marketing Director
Spearheaded the launch of a new division within Sirius Communications, driving significant agency expansion and securing market share gains. Expertise in developing strategic & tactical marketing plans, guiding go-to-market strategies for product portfolios, producing regional marketing plays, and executing integrated campaigns. Key responsibilities includes overall business management from establishing operational processes, building and hiring team, identifying opportunities for revenue growth, account planning and expansion, client relations, and financial performance. Own the development of strategic marketing plans across all portfolios and led project pitches, manage the day-to-day operations of the marketing team and provide strategic oversight of end-to-end delivery across the entire campaign lifecycle
* Data-Driven, Human-Centric Approach Marketer: accomplished pitch winner across B2B, B2C, B2B2C with a 70% win rate and a client retention rate of 60% (3 – 8 years).
* Portfolio expansion: Expert in guiding go-to-market strategies for complex solutions, driving 70% increase in Y-O-Y growth from with key accounts.
* Product Portfolio Expertise: Entrusted by client to manage the strategic marketing planning for multiple product portfolios across APAC region - involved in involved in developing annual marketing plans. Collaborated with internal teams (product, sales, ISR and channels teams) to assist in planning, guiding and developing regional (APAC) strategic marketing plans (H1 & H2)
* Maintain, build and developed client relationships, establishing the agency as a consultant to advice clients on future trends.
*Entrusted by key clients to own multiple product portfolio - - GTM Strategy: Collaborated with internal teams (product, sales, ISR and channels teams) to assist in planning, guiding and developing regional (APAC) strategic marketing plans (H1 & H2) for each product portfolio
- Quarterly Marketing Plans: Through continuous market and competitor research, served as a trusted advisor to client by providing strategic advice on the direction the next campaign should take ensuring it aligns with emerging opportunities, leverages competitor gaps and adhering to industry best practice which aligns to the company business goals and unique context.
* Developed documentation and templates such as filling system guidance, rate cards, presentation templates, costing templates, key client background tracker, RFP briefing documents, Interactive sales pipeline tracker, quarterly account expansion attack plans and more
* Built, hired and mentored cross-functional marketing team, ensuring consistent high-quality service delivery to drive client retention and portfolio growth
Integrated Campaign Strategist: Developed and executed advanced marketing strategies using a blend of marketing approaches and and strategic application of diverse channels. Successfully crafted forward-thinking integrated marketing strategies that combined B2B retail marketing, channel strategies, digital marketing and events management that resulted in increased audience engagement, sales growth and customer satisfaction
