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Work Background
Saint Rock MediaPartnerships
Jan. 2025At Saint Rock Media, I specialize in driving revenue growth through strategic partnerships in event sales and sponsorships. By fostering long-term client relationships, I deliver seamless, customized experiences that align with their unique needs. My work focuses on ensuring successful outcomes in the events industry by driving client renewals and maximizing value for all stakeholders.
Filecoin FoundationClient Success & Partnerships
Aug. 2023Partner with the Marketing & Communications team to create sponsorship opportunities for Filecoin Foundation's web3 events globally.
YouTubeBranded Content/Influencer Marketing Manager
Dec. 2020 - Mar. 2023Los Angeles Metropolitan AreaManaged influencer marketing campaigns and the social media process by devising campaigns, collaborating with internal teams to determine budget and outreaching to potential influencers to partner with. Just four months in the role, I oversaw brands that included: Coinbase, Dropbox Tylenol, NerdWallet, SoFi, Uber, Walmart and Grammarly. As part of my responsibilities, I served as the day-to-day point of contact and pre-sales consultant to clients to provide vertical strategy and execution expertise along with data analysis to support recommendations. I also served as DEI lead (Diversity Equity and Inclusion) for BrandConnect in order to bring awareness to key cultural moments throughout the year including events, speaker series, trainings, etc. Additionally, I led high touch brand partnership campaigns, 360-campaigns, and promotions with 3rd parties such as Facebook, Instagram, TikTok and Twitter by providing direction and oversight, including managing client feedback and problem-solving through the execution process. In this role, I executed 20+ campaigns totaling $12M in revenue including both paid and organic campaigns, hired 100+ creators, and maintained an average creator customer satisfaction score (CSAT) of 9.6/10 through developing strong relationships within each partnership. I also executed BrandConnect’s first ambassadorship campaign for a large retailer and exceeded expected view count by 108% above goal at 4M views by securing 13 creators to commit to three video deliverables over the span of three months.
GoogleBeta Expert
Jun. 2020 - Dec. 2020Atlanta, Georgia, United StatesAs Beta Expert at Google, I led executional efforts around recruitment, activation, product roadmapping and feedback collection of six beta products. In addition, I successfully incubated App+Web Pilot (aka Google Analytics 4) & Smart Shopping Campaigns New Customer Acquisition (SSC NCA) from beta to full launch. In this role, I also served as front-line AMERS regional beta lead for sales feedback, questions, and product issues, and collected, tracked, and synthesized sales and client feedback to create internal docs, implementation instructions, best practice resources, and FAQ’s.
GoogleSenior Account Manager
Feb. 2019 - Jun. 2020Atlanta, GeorgiaAs a Senior Account Manager, I increased Google ad revenue by pitching the benefits of influencer marketing, search, display, and video to Real Estate & Automotive clients. As part of my responsibilities, I collaborated with agency partners on campaign management across search, display, and YouTube and built client relationships through scheduling recurring on-site meetings and status calls. Additionally, I partnered with specialists and other internal teams to align on goals and strategy to deliver excellent service to all client partners.
BookedBagFounder
Aug. 2018Los Angeles Metropolitan AreaCreated a book protector in 2019 to address wear and tear associated with physical books and grew the team to three employees and looking into selling at retail stores. As part of the company’s launch, I devised a digital marketing strategy by determining positioning and audience targeting to create relevant content, build community, and encourage user-generated content. Selected as a vendor for H&M x Buy From a Black Woman marketplace, I now oversee this passion project while learning and executing paid media as a brand via influencer marketing, search, video, display, and more for the company.
Cox Media GroupSr Multimedia Account Manager
Sep. 2015 - Feb. 2019Atlanta, GeorgiaAs Senior Account Manager at Cox Media Group, I negotiated and secured over $3M in digital revenue by building sponsorship and native campaigns that maximized ROI and met key performance indicators (KPIs). During my time there, I served as the daily point of contact for campaign management, and managed digital and print creative, reporting and upselling.
NDN, Inc.Associate Account Manager
Mar. 2013 - Aug. 2015Atlanta Metropolitan AreaAs an Account Manager at Inform, I Increased revenue growth by 25% by coaching journalists to leverage multimedia to grow video and community engagement. During my time there, I managed a media syndication platform in order to drive views for content providers and ensure news publications had relevant and time sensitive content. I specialized in revenue reconciliation by calculating complex revenue shares and then reporting results to customers. I also collaborated with the Ad Operations team to manage fulfillment of publisher-sold pre-roll campaigns from insertion orders and created pacing and delivery reports using Google DFP.
Abercrombie & FitchAssistant Store Manager
Jun. 2012 - Jan. 2013Burlington, MAExecuted weekly updates to the merchandise and visual layout of the store to create an experience for customers by utilizing components that affected customer’s six senses. I also created and maintained a high energy atmosphere in the store by ensuring associates were engaging and helping customers, as well as actively managing the flow of business. I was responsible for recruiting, hiring, training, and managing a staff of 60-100 associates to keep pace with a multi-million dollar business. I analyzed business trends and previous sales performance to meet and surpass these goals. Managed a payroll budget through scheduling systems, drove business through floor supervision, and oversaw the flow of merchandise through inventory management.
Hill HollidayAccount Management Intern
Jan. 2012 - Apr. 2012Greater Boston AreaConducted competitive research and analysis to provide quarterly reviews to client on what competitors were doing
Attended client meetings and took note of desired creative changes for various ad messages (Print, Direct mail, ATM)
Took on projects from different departments of the Agency like creating and implementing Social Media strategies on Facebook and Twitter
Soloman Baker LibrarySenior Circulation Assistant
Sep. 2008 - May. 2012Waltham, MAManaged the circulation of library materials including texts, media, and audio/visual equipment Operated multi line telephone system while assisting library patrons in locating multimedia resources via the Dewey decimal system.
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