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Work Background
Insider.Head of Marketing AUZ, SG, MY & HK
Aug. 2021Leading the B2B marketing strategy, specialising in SAAS and on-premise software solutions. Driving revenue and growth through field marketing and digital demand gen with key markets in SG, MY, HK & AUZ regions expanding the share of voice for Insider, the number one platform for individualized, cross-channel customer experiences. Skills: Event Management . Revenue Generation · Customer Marketing · Marketing Strategy . Digital Marketing .
Insider.Head of Marketing AUZ, SG, MY & HK
Aug. 2021Leading the B2B marketing strategy, specialising in SAAS and on-premise software solutions. Driving revenue and growth through field marketing and digital demand gen with key markets in SG, MY, HK & AUZ regions expanding the share of voice for Insider, the number one platform for individualized, cross-channel customer experiences. Skills: Event Management . Revenue Generation · Customer Marketing · Marketing Strategy . Digital Marketing .
Insider.Marketing Manager
Feb. 2020Hong KongInsider helps digital marketers drive growth across the funnel, from Acquisition to Activation, Retention, and Revenue. Leveraging real-time predictive segmentation powered by deep Artificial Intelligence and Machine Learning capabilities, GMP empowers marketers to deliver personalized journeys across web, mobile web, mobile apps, and ad channels. Built on a unified data layer, GMP is easy to implement and simple to use, avoiding the need for complex integrations and dependency on IT teams. Insider simplifies the life of digital marketers and helps them drive growth for their brands, with zero marketing waste. Insider is a technology company with offices in London, Singapore, Tokyo, Dubai, Moscow, Warsaw, Kuala Lumpur, Jakarta, Istanbul, Kiev, Sydney, Seoul, Ho Chi Minh City, Bangkok, Hong Kong and Taipei and more. Insider was listed as one of the 100 Hottest Startups by WIRED Magazine and won Red Herring Top 100 Europe in 2017. Crunchbase has recently ranked Insider’s co-founder and CEO Hande Cilingir as one of the top three women CEOs outside of the US. Helping world’s leading brands grow beyond the speed of customer expectations, Insider is trusted by over 400 businesses across various industries including UNIQLO, Singapore Airlines, Tokopedia, Virgin, New Balance, Nissan, Huawei, Samsung, Orange, Puma, Ticketmaster, Newsweek, Air Arabia, Media Markt, AVIS, Allianz, BBVA, Domino’s, McDonald’s, Avon and CNN.
Insider.Marketing Manager
Feb. 2020Hong KongInsider helps digital marketers drive growth across the funnel, from Acquisition to Activation, Retention, and Revenue. Leveraging real-time predictive segmentation powered by deep Artificial Intelligence and Machine Learning capabilities, GMP empowers marketers to deliver personalized journeys across web, mobile web, mobile apps, and ad channels. Built on a unified data layer, GMP is easy to implement and simple to use, avoiding the need for complex integrations and dependency on IT teams. Insider simplifies the life of digital marketers and helps them drive growth for their brands, with zero marketing waste. Insider is a technology company with offices in London, Singapore, Tokyo, Dubai, Moscow, Warsaw, Kuala Lumpur, Jakarta, Istanbul, Kiev, Sydney, Seoul, Ho Chi Minh City, Bangkok, Hong Kong and Taipei and more. Insider was listed as one of the 100 Hottest Startups by WIRED Magazine and won Red Herring Top 100 Europe in 2017. Crunchbase has recently ranked Insider’s co-founder and CEO Hande Cilingir as one of the top three women CEOs outside of the US. Helping world’s leading brands grow beyond the speed of customer expectations, Insider is trusted by over 400 businesses across various industries including UNIQLO, Singapore Airlines, Tokopedia, Virgin, New Balance, Nissan, Huawei, Samsung, Orange, Puma, Ticketmaster, Newsweek, Air Arabia, Media Markt, AVIS, Allianz, BBVA, Domino’s, McDonald’s, Avon and CNN.
IMGConsumer Marketing Manager
Nov. 2018 - Nov. 2019Hong Kong & AustraliaWorked on all things Culinary & Taste @tasteofhongkong & @gourmetescape at Western Australia. Taste of Hong Kong was a 4 day foodie festival that hosted over 25,000+ attendees The ultimate foodie playground with over 15 restaurants, crowd favourites offered over 50 delicious dishes. Dream tasting menus with one off festival exclusives and some of the most popular bites on the Hong Kong food scene. Hands on foodie attractions, artisan producers offered up festival exclusives at the Gourmet Market and a live music setting the electric atmosphere under the city skyline.
Highlight AsiaEvents Manager
May. 2017 - Jun. 2018Hong KongHighlight Asia, PR, Digital Marketing & Events agency based in Hong Kong. Led the Events department, in charge of events client acquisition, marketing strategy, social media schedule, creative briefs, all events logistics, planning and execution, sponsorship and partnership. Events organized & managed: • HQ by Terrace Concepts - Word on the Street: I Dunk Em, You Drink Em, Flip It Real Good and HQ Anniversary
• 4 Tales of Jinjuu - The Palace, Night Garden, Pearl Queen & Full Moon + Weekly KOLS/ Influencer attendances on Saturdays
• Cali-Mex Bar & Grill and Los Sotano Grand Opening at LKF / Cali-Mex Bar & Grill Grand Opening at SYP
• Vault Halloween - Panic Room • Los Sotano Halloween - La Huesuda • Ophelia Super Foxy Weekly Wednesdays marketing promotion & fillers
• Venue filler promoter support for Fly Fridays, Tazmania Ballroom Wednesdays Thursdays and Vault Saturdays
• Spartan Race operations assistance
• E-Prix VIP ambassador • Los Sotano – Cinco De Mayo: Bad Hombre
• Created and led our In-House Events: 1) Walk of No Shame 2) Galantines XXL 4D 3) Better In Bed Podcast with Sara Sense 4) Mum’s The Word for Mother’s Day 5) Squeeze Me, Stomp Me, Make me Wine Further event details & results on above can be shared upon request* Others: Built brand deck & managed @womenofhongKong marketing channels, network, database & community.
Genting Hong Kong LimitedProject Manager
Sep. 2015 - Aug. 2016Hong Kong & ChinaGenting Hong Kong created BEATSHIP - a music and nightlife brand concept situated on the stern of the Superstar Virgo. Concept combines the very best parts of a party and night out at any nightclub – well known DJs in the EDM world, breathtaking dancers and performances, great selection of champagne and spirits, state of the art lights and sounds. I project managed the following events below covering Marketing, PR & Social Media content, All Printing, Production, Decoration, Merchandising, DJ Bookings, Artwork creatives, Sponsorships, Job distribution & management allocation including staff on board the cruise: - Beatship Vol. 5 Markus Schulz
- Halloween Special: Nightmare on Beatship
- NYE at Sea: Lost in Time Festival
- Dream Cruise Launch event on the Super Star Virgo – Mambo Jambo Night
- Zouk Out Boracay – VIP service & Hostess - Beatship in China – Heart & Diamond Party
Jack WillsRetail Marketing Manager
Oct. 2014 - Sep. 2015Hong Kong, Macau & SingaporeDeveloped coherent viral strategy, flawlessly roll out marketing activities. Managed a marketing team making sure activities are executed smoothly. Press Events, Customer / VIP Events, University related Events, In-Store / Promotional Events. Motivated team in order to deliver brand objectives, operational excellence, maximise sales and profit.
Managed all marketing execution for Hong Kong and the Asia expansion inside and outside of store. Work closely with our PR agency to maximise coverage to media. Run our Seasonnaires program. Managed our VIP loyalty program. Driving and boosting on all social media platforms. Other additional events managed & created:
- British Tea Party
- Summer 7 Wonders Boat Party
- Jack Wills Cycle
- Beach 5s - Sponsored rugby team to represent JW
- Seasonal Launches - 4 times a year
- Singapore 1st store launch at Raffle City
- Macau 1st store launch at Venetian
- #JWSUMMER15 Pool Party - #JWSUMMER15 Beach Party in Singapore
Jack WillsRetail Assistant Marketing Manager
Feb. 2013 - Sep. 2014
Jack WillsRetail Marketing Executive
Jan. 2012 - Dec. 2013Hong KongDevelop coherent viral strategy for HK retail, flawlessly roll out marketing activities. Managing a marketing team making sure activities are executed smoothly.
Motivate team in order to deliver brand objectives, operational excellence, maximise sales and profit.
Jack WillsTeam Lead
Nov. 2009 - Aug. 2012Hong Kong
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