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Work Background
Apotek RoxyChief Technology Officer
Jun. 2025 - Dec. 2025Jakarta, IndonesiaAt Apotek Roxy, I led the charge in digital transformation, particularly through the implementation of an ERP solution that enhanced business operations and supported our expansion strategy. By fostering collaboration across teams, we achieved significant improvements in efficiency and scalability, positioning the company for future growth.
None yetIndependent Entrepreneur
Jan. 2025Jakarta, IndonesiaWorking on various ideas to be incubated. I've got ideas for media, home industry digitization, event aggregation, pet parent community, and many other things. Looking for partners and investors, DM me if interested to be involved.
Jives IndonesiaChief Technology Officer
Aug. 2023Jakarta, IndonesiaAt Jives, I lead the technology strategy, focusing on delivering tailored digital solutions to our clients. My role involves advising on software development and optimization, ensuring our clients achieve their business goals through innovative technology. By implementing new systems, I have significantly improved client satisfaction and operational efficiency.
SehatQHead Of Engineering
Jan. 2022 - Nov. 2023Jakarta, IndonesiaAt SehatQ, I spearhead the engineering department, driving innovation and efficiency across multiple teams. My focus is on optimizing technology solutions to elevate health and wellness services in Indonesia, ensuring we meet our customers' evolving needs. Through strategic team building and process enhancements, I aim to create a robust technological framework that supports our mission.
PT. Bhumi Varta TechnologyChief Executive Officer
Dec. 2020 - Dec. 2021Jakarta, IndonesiaBhumi Varta Technology is Indonesia’s leading GeoSpatial Technology Company. We provide the best tools for businesses to make the right decisions by giving them Geospatial, Geographic, as well as Demographic insights aided by Artificial Intelligence and Machine Learning. Businesses that use us ranges from Retail, Banking, Finance, Transportation and Logistics, Real Estate, Telcos, Utilities, as well as Government agencies. My role is to provide insights, structure, strategy, focus, and prioritisation in order for BVT to not only be leading in Indonesia, but also a strong player in the region.
Insider.Strategic Advisor
Sep. 2020 - Jan. 2021Jakarta, IndonesiaInsider is the world's leading Growth Management Platform. It helps clients identify their users, understand and predict their behaviors, engage with them, and drive growth. Results are better returns on investments and marketing dollars and overall happier customers. I advise Insider on go-to-market strategy, product strategy, and being an ambassador to potential clients.
Visi Media AsiaVice President Digital Strategy & Initiatives
Jun. 2015 - May. 2020Greater Jakarta Area, IndonesiaPT Visi Media Asia (VIVA) is the holding company that oversees the various properties of Viva which are tvOne (the largest news free to air TV channel in Indonesia), antv (One of Indonesia’s largest family entertainment national TV channel), and VivaNetworks (viva.co.id, jagodangdut.com, 100kpj.com, intipseleb.com, vlix.id, sahijab.com, and vivanews.com). My task here is to oversee and coordinate digital strategy for the group to take it to the next level of being the no.1 Convergent media group of Indonesia. My role involved the following: coordinating digital strategy for VIVA business units (ANTV, TVONE, Viva.co.id), digital media rights push, OTT strategy, digital strategic partners development, technical social media policies, digital security, and digital communications. I also assist VIVA Managing Director in any digital-related matters including potential strategic partnerships, investment / M&A discussion.
VIVA NetworksChief Technology Officer
Mar. 2014 - May. 2020Greater Jakarta Area, IndonesiaViva Networks is one of the largest news network in Indonesia. Part of the Viva Media Asia group, we’re the digital arm compared to the other two free to air television companies. Focused 2019 on expanding Viva Networks by launching 6 brands in one year: jagodangdut.com, 100kpj.com, intipseleb.com, vlix.id, vivanews.com, and sahijab.com - as well as partner suaramerdeka.com and others. Programs includes technology initiatives such as modernisation of infrastructure, cloud migration, redundancy, code discipline, as well as non strictly technical fields such as data-driven decision making, cultural shift, and partnership exploration.
BLANJA.comGeneral Manager Marketing and Merchandising
Mar. 2013 - Oct. 2013Jakarta, IndonesiaContinuing my career in eCommerce, I have joined Metraplasa blanja.com, a joint venture between Telkom and eBay. My mission is to build the premier eCommerce site in Indonesia. I am currently building my team - so if you're interested and know my track record of successful team building, drop me a line.
Idea - Indonesia eCommerce AssociationVice Chairman - Founding Member
May. 2012 - Dec. 2013Greater Jakarta Area, IndonesiaOne of the founder of the Association while being Director of berniaga.com. Worked to increase education, understanding, and acceptance of E-Commerce industry in Indonesia.
berniaga.comChief Executive Officer
Sep. 2009 - Feb. 2013Greater Jakarta Area, IndonesiaI set up berniaga.com for launch in December 2009. berniaga.com is part of the greater Schibsted Classified Media group and as such is a premier marketplace for buying and selling online. I have also made the initiative for the Indonesian market to integrate social media into our site and create mobile solutions - something that is somewhat ground breaking apparently. I am leading a team of developers, marketers, and customer service bunch of great guys to make Indonesian Internet history as one of the fastest growing site.
Binary.comSystem Administrator
Oct. 2008 - Aug. 2009Cyberjaya, Selangor, MalaysiaManaged hundreds of virtual and physical servers around the world for a premier gambling site.
Midas Solusi UtamaIT Manager
Aug. 2007 - Aug. 2008Greater Jakarta Area, IndonesiaLed a team of developers in developing custom made solutions for a small local software house. Technologies involved: PHP, MySQL, PostGres, System i9, many other more obscure ones.
SAN TelematikaDeveloper
Feb. 2003 - Aug. 2007Greater Jakarta Area, IndonesiaDevelop Enterprise solutions for most of Indonesian telco operators. Taught myself programming. Website was www.santelecom.com
Ritz Camera & ImageBranch Manager
Feb. 1999 - Aug. 2000San Francisco Bay AreaBranch Manager for a photographic retail store. Location (was) Chestnut st., San Francisco. Interesting first sojourn in the professional world.
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