XGRiD CampersDirector of Business Operations
Oct. 2024Knox County, Tennessee, United StatesLed business strategy and day-to-day operations for a specialty off-road camper dealership in Tennessee. Oversaw growth initiatives, operational systems, and strategic partnerships while delivering a customer-focused experience in a niche adventure market. Scaled Knoxville operations from launch to multi-million-dollar annual revenue through streamlined inventory management, marketing strategy, and customer experience enhancements Developed and implemented operational infrastructure, including CRM adoption, customer lifecycle mapping, SOPs, and employee onboarding processes Led cross-functional team covering sales, service, and logistics; supervised vendor and supplier relationships with key manufacturers in the overlanding industry Directed P&L, budgeting, forecasting, and resource planning; increased operational efficiency through cost control and workflow optimization Spearheaded event and brand partnerships, including regional expos and in-house customer training days that expanded brand visibility and drove lead generation Managed logistics and transportation of high-value inventory across state lines; ensured compliance with regulatory requirements and dealer licensing standards Built digital marketing strategy in collaboration with third-party agencies, growing social media reach and web traffic to establish XGRiD as a recognized name in the overlanding community Facilitated the transition planning of day-to-day operations to new leadership in preparation for relocation, ensuring knowledge transfer and business continuity