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Work Background
PassionfruitBrand Strategist / Fractional CMO
Feb. 2025Newmarket, England, United KingdomProviding clients with brand and strategic marketing advice as part of the Passionfruit specialist community.
Be the BusinessAdvisory Board Member - Volunteer
May. 2024As a Be the Business Advisory Board Member, I support and advise SMEs. These Advisory Boards provide non-executive director-style experience and support to SMEs to help increase their productivity and performance. Recent projects: 💎 Mentor and Advisory Board support to the founder of Lemon & Jinja. Her zero-waste refill business has won numerous sustainable business awards. 💎 Mentor to a Menswear Garment technologist. She has worked with many start-up clothing lines and completed high-profile projects for celebrities and stylists. Her business uses the best and latest software for clothing design and production.
Navico GroupGlobal Brand & Marketing - POWER SYSTEMS
Aug. 2022 - Sep. 2023Alicante, Valencian Community, Spain
NavicoGlobal Head of Brand - SIMRAD
Jul. 2019 - Aug. 2022London, UK and Alicante, Spain
FirebirdFractional CMO / Business Guide / Mentor
Sep. 2017UKSubject-matter expert on brand strategy, market development and go-to-market strategies. I started doing a mix of pro-bono and paid freelance projects in 2017 and have maintained this even when in a full-time role. Examples of projects and roles I've worked on: ☞ Advisor and Mentor: Advisory board and mentoring programs with Be the Business and Mastercard Strive, student mentoring at WITS University and The 30 Minute - University of Planning. ☞ Consultant (Sept 2017 - July 2019) Brand development guidance for two tech start-ups from the Zinc Programme - www.zinc.vc Definition, planning, and set-up (test phase) for an e-commerce start-up. Brand guidance for a Fintech start-up - brand proposition, positioning, naming, logo. Market analysis, insight, and advisory work for SHA (creative agency) - refining business proposition, pitch framework and content, and exploratory work on new tools and solutions. GLG Council Member.
AdlensVP Marketing
Jan. 2016 - Jun. 2017Oxford, United Kingdom
ElectroluxHead of Marketing & Brand UK & IRE
Aug. 2014 - Aug. 2015Bedfordshire, England
ElectroluxBrand Experience Director - AEG, Zanussi & Mass portfolio
Jan. 2011 - Aug. 2014Belgium and Sweden
ElectroluxBrand Director - AEG
Jan. 2009 - Dec. 2010United Kingdom and Brussels
Methven Consultancy LtdOwner/Director
Sep. 2006 - Dec. 2008UK
Newell BrandsGlobal Brand Director and Group Brand Manager - Parker
Jan. 2002 - Aug. 2006France and UK
COTY Inc.Senior Product Marketing Manager
Nov. 1997 - Nov. 2001Paris, France
AVI LimitedSenior Product Marketing Manager at Indigo Brands (formerly Yardley South Africa)
Sep. 1994 - Jan. 1997South Africa
UnileverBrand Management and Commercial roles
Jan. 1988 - Aug. 1994South Africa
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