I'm a Fractional Marketing Director who works comfortably across brand leadership, operational marketing, and product development, translating strategy into reality, enabling sales and measurable growth.
I've led brand repositioning, GTM, and demand generation across beauty/FMCG, consumer electronics, high-end optical, and marine tech, working closely with Sales, Product, and R&D to get outcomes over the line.
At Electrolux (UK), I developed an omnichannel strategy that shifted focus from lower-margin to premium, higher-margin business, using insights to prioritise the right opportunities and actions. In under 8 months, this delivered 3x brand reach, 600%+ engagement (online engagement and offline actions like event sign-ups), and contributed ~£9m additional sales in the same period. The work combined B2B programs, experiential events, and stronger emotional-style messaging with hard-hitting product facts to convert interest into action.
EMEA launch leadership: I led a multi-product launch across 12 markets, delivering +15% value-share gains and a +4.5% EBIT uplift.
Navico Group: I shaped the GTM strategy for new product introductions, leading cross-functional teams across geographies and delivering launches, including the award-winning Simrad NSX™ chartplotter.More...