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Work Background
The FINE CompanyCountry Manager
May. 2024São Paulo, BrazilResponsible for overseeing The Fine Company's operations in Brazil. A multifaceted role, requiring a blend of strategic planning, leadership, and operational management to ensure the company's goals are aligned with local market conditions. Responsible for the overall success and profitability of the company, encompassing strategic planning, business development, team management, and market adaptation.
BUENA BrasilChief Executive Officer ( Co Founder)
Apr. 2017São Paulo Area, BrazilFounder of Buena's subsidiary in Sao Paulo in partnership with Argentina and a Brazilian partner. Full control of the operation in the region, working for premium brands and delivering excellent results. Hiring of teams, business management and budget control of the entire operation. • Planning, design, and execution phases of multiple companies. Marketing activities: we provide brand business with a variety of digital solutions, to promote their products or services online and help them to hit their Marketing goals and grow their business. • Responsible for the launch of Le Coq Sportif in Brazil with a 1 & 3yrs plan. Local brand campaign creation, website (e-commerce) development and Retail plan strategy, that generated awareness and impact in the market against brands competitors. • Agency portfolio: Rolex, BMW, Disney, Le Coq Sportif, Netflix, Dior, Lancôme, Converse, Absolut, Ballantines, Ambev, Topper, Vichy, among others.
ConverseMarketing Brand Director
Sep. 2013 - Oct. 2016São Paulo Area, BrazilPositioned Converse brand for the Brazilian market take-over, transitioning from licensee to direct business model. • Brand Marketing strategy management (Communication, Events & Product), creating plans that increased 30% in digital impact. • Marketing strategy (1 & 3yrs plan), product/brand campaign integration, planning and execution. • Creation and implementation of a strategic brand marketing plan, managing its execution across the entire region envisioning the future of the brand. • Print & digital media planning. Developed and implemented media plan and digital ad campaigns. • Entertainment Marketing (artist collaborations and live shows). Executed music festivals and skate boarding tournaments, that increased brand awareness in the local market and built a strong consumer engagement. • Advertising agencies hiring: responsible for the negotiation of all the projects and campaigns of the brand.
ConverseSenior Brand Marketing Manager
Jul. 2008 - Jul. 2013Buenos AiresBrand positioning in LATAM market (Argentina, Uruguay and Paraguay) and responsible for the first Flagship Store opening in the global market. • Managed full Marketing team, achieving 1st Lifestyle Brand in Argentina and 1st Likely To Buy Brand in Latin America. • Retail Marketing and key account plans. • Sponsorship against key categories, as: Skate, Basketball, Music, Art & Fashion. • Agencies & Brand Marketing team management. • Budget management across different countries and key markets. • An extensive track record of bringing new ideas and innovation to life and leading cross functional teams all around the region. Leading a team with more than 10 employees.
ConverseRetail Marketing Manager
Jun. 2006 - Jun. 2008Argentina
ConverseEntertainment Marketing Manager
Jun. 2004 - Jun. 2006Argentina
Revista GenteExecutive Producer
Jan. 1998 - Apr. 2004Buenos Aires, Argentina- Executive Producer - Styling Direction - PR and Communications
adidasCommunications Manager
Mar. 1997 - Jun. 2000Buenos Aires, Argentina• Public Relations and Communications • Seeding and influencers networking
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