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Work Background
ContextLabFounder & Creative Director
Mar. 2025AI-assisted, context-aware video editing toolkit for Adobe Premiere Pro
I founded and creatively directed ContextLab, an AI-powered video editing tool designed to help professional editors work with meaning, narrative, and feedback — not just timelines.
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Key Contributions
🎯 Product Vision & Direction
🔹 Defined product vision and creative direction for an AI-assisted editing workflow focused on narrative understanding, feedback clarity, and iteration speed
🔹 Led branding, positioning, and go-to-market communication, including feature framing and product messaging
🎬 Motion Systems & Storytelling
🔹 Designed scalable motion systems and video workflows for product communication and in-app storytelling
🔹 Directed and produced motion-led product demos, explainers, and launch videos
🧩 UX & AI Workflows
🔹 Built editor-focused UX for complex creative tools, prioritizing speed, clarity, and real-world editing scenarios
🔹 Designed and shipped Feedback Flow — a system that parses raw client feedback, groups it by meaning, and automatically syncs it to timeline markers
🔹 Experimented with AI-driven automation for feedback processing, narrative analysis, and context-aware suggestions using LLM-based tools
🧠 Creative × Product Thinking
🔹 Bridged motion design, product thinking, and emerging AI tools into a cohesive creative product for professional editors
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Impact & Results
✅ First commercial release on aescripts.com/contextlab
✅ Early user adoption and first paying customers
✅ Validated demand for AI-assisted, context-driven video editing workflows
✅ Helped editors reduce manual work and improve storytelling clarity
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🚀 Why this matters
By combining creative direction, motion systems, product thinking, and AI, I explore how intelligent tools can augment professional video editing and storytelling — making complex workflows faster, clearer, and more human.
Glera GamesBrand Storytelling Specialist / Senior Motion Designer / Video Editor
Sep. 2021 - Feb. 2025Brand Identity | HR & Community Motion Designer I develop and maintain the visual identity for Brand, HR, and Community, ensuring a consistent and engaging experience both externally and internally. My work blends motion design, branding, and storytelling to strengthen employer branding, enhance company culture, and engage the community. Key Responsibilities: 🔹 Shaping and evolving the brand’s visual identity to increase recognition among potential candidates. 🔹Creating motion and visual content for social media, employer branding, and product community engagement. 🔹 Attracting top talent through engaging creative assets that highlight company culture. 🔹 Differentiating the company from competitors in the hiring market. 🔹 Simplifying and enhancing the hiring process through clear and effective creative content. 🔹 Communicating corporate values and leadership messages through visual storytelling. 🔹 Boosting employee engagement with internal branding initiatives. 🔹 Producing corporate training videos to support learning and development. Impact & Results: ✅ Strengthened internal communication and culture through visuals. ✅ Helped leadership deliver clear and engaging messages to employees. ✅ Developed video-based training to enhance employee learning. ✅ Increased employer brand recognition, influencing top candidates to join the company. ✅ Fostered stronger connections within the product’s community. By combining motion design, branding, and strategic storytelling, I help companies shape their visual presence, culture, and engagement strategies to build deeper connections both inside and outside the organization. 🚀
dsvideo.proFounder & Creative Director | Video Production Studio
Aug. 2010 - Aug. 2021Yekaterinburg, Sverdlovsk, RussiaI founded and led a video production studio in Yekaterinburg, specializing in promotional videos for various companies. Our team created high-quality content that helped brands communicate their message effectively through engaging visuals. Key Responsibilities: 🎬 Video Production & Directing – Oversaw the entire production process, from concept development to final editing. 📹 Filmmaking & Cinematography – Managed video shoots, ensuring high production quality and visual storytelling. 🎨 Motion Design & Editing – Designed motion graphics and handled post-production to enhance video content. 💡 Concept Development – Created compelling video concepts tailored to each client’s brand and goals. Impact & Achievements: ✅ Delivered high-quality promotional videos that boosted brand awareness. ✅ Successfully worked with companies from various industries, helping them communicate effectively through video. ✅ Developed a streamlined video production workflow, optimizing time and resources. ✅ Combined motion design, directing, and editing to craft impactful visual stories. This experience gave me a deep understanding of brand storytelling, video marketing, and motion design, which I now apply in my work to create engaging and strategic visual content. 🚀
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