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Work Background
Coega Development CorporationActing Unit Head of Marketing, Brand and Communications
Oct. 2024 - Mar. 2025Develop and Implement Marketing Strategies: Create and execute comprehensive marketing strategies that align with the corporation’s business goals, incorporating market analysis, brand positioning, stakeholder management, and target audience identification. Maintain Consistent Brand Voice and Image: Ensure a consistent brand voice and image across all marketing and communication channels and touchpoints, reinforcing the corporation’s identity and values. Promote and Protect Brand Reputation: Actively promote and safeguard the brand and reputation of the organisation, including managing crises communication effectively to mitigate potential reputational risks. Develop Integrated Communication Plans: Design and implement integrated communication plans that effectively reach target audiences through various channels, including digital, social, and traditional media. Manage and Mentor Team: Lead, manage, and mentor a team of marketing and communication professionals, fostering a collaborative and innovative work environment that encourages professional development. Oversee Marketing Campaigns and Projects: Oversee the execution of marketing campaigns and projects, ensuring they are delivered on time, within budget, and meet established objectives. Develop and Manage Budget: Develop and manage the marketing, communication, and stakeholder budget, ensuring efficient resource allocation and maximising return on investment (ROI). Track and Analyse Campaign Performance: Monitor and analyse the performance of marketing and communication campaigns, identifying areas for improvement and optimizing strategies to enhance results. Build and Maintain Stakeholder Relationships: Build and maintain strong relationships with in-ternal and external stakeholders, including shareholders, investors, government officials, clients, communities, partners, and media contacts, to foster collaboration and support for the corporation's initiatives.
Coega Development CorporationCommunications and Stakeholder Relations Manager
Nov. 2022South AfricaDevelop and implement marketing strategies aligned with business goals, including market analysis, brand positioning and stakeholder management. Maintain a consistent brand voice and image across all marketing and communication channels and touch points. Strategic Communication Planning: Develop and execute communication strategies that align with the corporation’s goals and objectives. Ensure consistent messaging across all communication channels. Stakeholder Engagement: Identify key stakeholders, including government entities, local communities, investors, and business partners. Build and maintain strong relationships with stakeholders to foster collaboration and support. Media Relations: Manage media inquiries and oversee the preparation of press releases, statements, and other media materials. Cultivate relationships with journalists and media outlets to enhance coverage of the corporation’s initiatives. Crisis Communication: Develop and implement crisis communication plans to address potential reputational risks effectively. Monitor public perception and manage communication during crises to safeguard the corporation’s image. Internal Communication: Facilitate effective communication within the organisation to ensure that employees are informed and engaged. Develop internal newsletters, updates, and communication tools for staff. Event Management: Plan and coordinate stakeholder events, workshops, and conferences to promote engagement and collaboration. Represent the corporation at industry events and forums. Content Creation: Create compelling content for various platforms, including websites, newsletters, social media, and reports. Ensure that all content aligns with the corporation’s branding and messaging guidelines. Performance Measurement: Monitor and evaluate the effectiveness of communication strategies and stakeholder engagement initiatives. Prepare reports for senior management on communication activities and stakeholder feedback.
SasolSasol GSO External and Internal Corparation Relations
Aug. 2019 - Nov. 2022South AfricaMedia relations manager providing support to the Sasol GSO business unit including support to Sasol operations in Mozambique, Gabon, Canada and London. My responsibilities include designing and initiating internal and external communication solutions in line with the Sasol Group strategy. Develop and implement communication plans involving appropriate stakeholders, build and maintain relationships with key stakeholders including employees, customers, suppliers, media and specialist bodies as well as participation in expert networks. Media Relations: Build and maintain relationships with journalists, media outlets, and industry in-fluencers. Develop and distribute press releases, media alerts, and other communication materials to promote the organization’s initiatives. Coordinate interviews and media briefings with key stakeholders. Content Creation: Write and edit content for external publications, websites, and social media platforms. Create engaging internal communication materials, including newsletters, intranet updates, and presentations. Collaborate with departments to ensure alignment in messaging and brand voice. Strategic Communication Planning: Assist in the development of integrated communication strategies that support organizational goals. Monitor industry trends and media coverage to identify opportunities for proactive communication. Crisis Communication: Support the development and execution of crisis communication plans as needed. Prepare timely and accurate responses to media inquiries during sensitive situations. Stakeholder Engagement: Facilitate communication initiatives that promote employee engagement and organizational culture. Organise and participate in internal events, workshops, and training sessions to enhance communication effectiveness. Performance Measurement: Track and analyse the effectiveness of communication efforts and media campaigns. Prepare regular reports on media coverage and internal communication impact.
VodacomCommunication Manager for Vodacom Business Africa
Jun. 2017 - Jun. 2019Johannesburg Area, South AfricaMedia relations partner assigned to support Vodacom Business, Vodacom Sponsorship, Vodacom Foundation and the Group Sustainability units. My role as lead communications specialist, was to ensure that the business units have efficient media and stakeholder relations support; my contribution included profiling the services and impact made by the business units, responding to media queries, drafting speaker notes, opinion pieces, social media content, internal communication, media statements, designing stakeholder engagement platforms media and stakeholder roundtables. Prepare executives for interviews and manage stakeholder engagements and external partnerships with the media and other external stakeholders. Media Relations: Develop and maintain relationships with journalists. Craft and distribute press releases, media kits, and other promotional materials. Respond to media inquiries and coordinate interviews with executives. Content Creation: Write and edit content for press releases, articles, and digital platforms. Collaborate with cross-functional teams to produce engaging storytelling that highlights Vodacom’s initiatives and achievements. Strategic Planning: Assist in the development of communication strategies that align with Vodacom’s goals. Monitor media coverage and industry trends to identify opportunities for proactive communication. Crisis Management: Support the management of communications during crises or sensitive situa-tions. Prepare crisis communication plans and ensure timely responses to media inquiries. Stakeholder Engagement: Collaborate with internal teams to promote Vodacom’s initiatives and engage employees through effective communication channels. Performance Measurement: Analyse the effectiveness of communication strategies and media campaigns, providing recommendations for improvement. Prepare regular reports on media coverage and communication impact.
MTN South AfricaCommunication and Stakeholder Relations Manager
Jun. 2015 - May. 2017Johannesburg Area, South AfricaCommunication Strategy Development: Design and implement comprehensive communication plans aligned with MTN’s goals. Ensure messaging is consistent across all platforms. Stakeholder Engagement: Identify key stakeholders, including customers, employees, regulators, and community members. Develop and maintain relationships with stakeholders to foster collaboration and support. Media Relations: Manage media inquiries and develop press releases, speeches, and other communication materials. Build and maintain relationships with media representatives. Crisis Communication: Develop crisis communication plans and manage communication during crises to protect the company’s reputation. Monitor public perception and respond to issues proactively. Performance Measurement: Track and evaluate communication strategies and initiatives to measure their effectiveness. Prepare reports for senior management on communication activities and stakeholder feedback. Brand Management: Ensure that all communications uphold MTN’s brand values and standards. Collaborate with marketing teams to align communication strategies with brand initiatives.
VodacomCommunication Specialist for CSI & Sponsorship
Jun. 2012 - May. 2015Johannesburg Area, South AfricaDeveloping strategic external media and communication plans for Vodacom Business Group, Vodacom Sponsorship as well as Vodacom Sustainability. Establishing and maintaining good partnerships with business partner clients, government and key stakeholders. Managing and supporting existing business partnerships in the public and private sector Developing and implementing tailored communication plans for all my stakeholders, enterprise business, Foundation and the Sustainability teams. Developing and implementing stakeholder relations strategies that compliment business partnership and engagement objectives. Supporting the CSI team in developing and implementing strategies for Corporate Social Responsibility initiatives. My key contribution also included mapping select stakeholder to publicise projects and to engage as partners.
Sowetan and Sunday WorldBusiness Journalist
May. 2007 - May. 2012Gauteng, South AfricaResearch and Reporting: Conduct thorough research on businessrelated topics, trends, and issues relevant to the South African market. Gather information from reliable sources, including financial reports, market analyses, and expert interviews. Writing Articles: Write clear, engaging, and accurate articles that cover business news, economic developments, corporate activities, and market trends. Ensure that articles are well structured and adhere to editorial guidelines. Interviews and Networking: Conduct interviews with business leaders, economists, and industry experts to gather insights and quotes for articles. Build a network of contacts within the business community for sourcing stories and gaining insights. Analysis and Commentary: Provide analysis and commentary on economic trends and business practices, offering insights that add value to the readership. Translate complex financial information into understandable language for a general audience. Editing and Proofreading: Edit and proofread articles for clarity, accuracy, grammar, and style before publication. Collaborate with editors to refine content and ensure factual accuracy.
Grahamstown This Week NewspaperNews Journalist
Jan. 2007 - Apr. 2007Grahamstown, Eastern Cape, South AfricaGather news and information to keep the public informed about important events.obtain information through sources. These include personal interviews, contacts, wire services and news briefings. Gathers and assembles information to be relayed to the public.
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