YMCA of the USAMarketing Manager
May. 2016 - Nov. 2016HazletonDevelops, produces, and distributes marketing materials and program information necessary to promote YMCA programs in accordance with the marketing plan. Establishes contacts with media representatives. Schedules radio, news, billboard, and other media opportunities. Writes and submits press releases when appropriate. Maintains updated files of YMCA’s media relations (both press and electronic). Oversees the production of marketing materials (direct mail, email, social media, press releases, print and online advertising) used in outreach to a variety of audiences including potential customers, parents, partners, YMCA staff, volunteers, collaborators, and funders.