Stephanie Perez Cepeda

Gerente de Marketing

CopywritingMarketing DirectorCopywriterContent ManagerCommunications ManagerBrand Marketing ManagerConsultingMarketing

Marketing and Brand Manager with over 10 years of experience leading strategic marketing, communications, and growth initiatives across B2B and B2C markets in LATAM. Proven track record in building and scaling brands, leading multidisciplinary teams, and aligning marketing strategies with business and revenue objectives. Experienced in managing complex, multi-brand environments within medium-sized organizations, combining strategic vision with hands-on leadership to drive structured, sustainable growth. Strong background in brand positioning, content strategy, digital campaigns, internal communications, and process optimization.

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Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app

Network Power<100 people

Roles

💰100%

Investor & VC

💸100%

Marketing

✔️100%

IT

Geos

🇲🇺50%

Mauritius

🇺🇸50%

United States

Work Background

Gerente Marketing

Grupo SSIAGerente Marketing

Feb. 2024Mexico, Mexico CityDefine and lead the integrated marketing, communications, and ecommerce strategy across five business units within the group. Drive lead generation, customer acquisition, and retention through structured content funnels and multi-channel digital campaigns. Develop and lead a multidisciplinary team (design, content, social media, development), ensuring alignment with brand guidelines and business objectives. Partner with commercial, human resources, and technology teams to align marketing initiatives with revenue goals. Manage digital marketing budget, performance reporting, KPIs, and vendor negotiations to maximize ROI and operational efficiency. Lead internal communication initiatives to improve process adoption, organizational alignment, and employee engagement.

Consultant Finance and HR

HaysConsultant Finance and HR

Jul. 2022 - Oct. 2023MéxicoRecruitment across Mexico for middle and senior management positions. Working with exceptional customers within the HR - Sales & Marketing field, our primary focus is to partner with candidates and clients, using the depth and breadth of our expertise and market knowledge to ensure we make the unique match that makes individuals, companies and industries flourish.

Consultora de marketing digital (Externa)

GRAPHISOFT LatinoaméricaConsultora de marketing digital (Externa)

Jan. 2022 - Feb. 2022Colombia, Bogotá- Managed digital campaigns for global fundraising initiatives, ensuring brand consistency and high-impact execution. - Coordinated cross-functional, international teams to meet fundraising objective

Consultor de proyectos

Fundación Bolívar DaviviendaConsultor de proyectos

Mar. 2021 - Sep. 2021Colombia, BogotáResponsible for the strategic development, structuring, and implementation of the Entrepreneurs Network project, creating a specialized program focused on customer retention, potential client acquisition, and strengthening business networking.

Coordinadora de Comunicaciones y Marketing

Fundación Bolívar DaviviendaCoordinadora de Comunicaciones y Marketing

Jan. 2020 - Nov. 2020Colombia, BogotáResponsible for leading data-driven internal and external communication strategies through digital listening and analysis (Inbound and Outbound Marketing); developing content for creative campaigns and marketing and communication strategies focused on new customer acquisition, user retention, and loyalty; leading and monitoring Google Ads, Facebook Ads, and SEO positioning campaigns.

Entrepreneurship Communications Coordinator

Grupo BolivarEntrepreneurship Communications Coordinator

Sep. 2017 - Jan. 2020Colombia, Bogotá Led marketing and communications strategies to position one of the country’s most important entrepreneurship programs. - Standardized and managed application and selection campaigns, generating over 1,000 registrations in a month. - Led engagement, partnership, and sponsorship strategies to strengthen the entrepreneurship ecosystem, building strategic relationships with C-level executives and key public and private stakeholders across the financial, technology, construction, and insurance sectors. Planned and executed high-level events including conferences, capital rounds, speaker-led sessions, and curated networking experiences to drive ecosystem growth and strategic alignment.

Content Strategist (Digital)

Proximity ColombiaContent Strategist (Digital)

Mar. 2014 - Apr. 2016Colombia, BogotáResponsible for the content area, leading the planning, creation, development, production, and monitoring of digital campaigns for clients in the consumer goods, telecommunications, agribusiness, and other sectors; in charge of leading research processes to create data-driven content.

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