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Work Background
Outcomes Business GroupMarketing Coordinator
Nov. 2022Heatherton, Victoria, Australia- Developing and refining unique marketing strategies to sell business coaching services to small/medium business enterprises, focusing on developing customer relationships, building trust, and increasing customer retention in a competitive market. -Developed a dynamic lead generation strategy from the ground up, resulting in a 1050% increase in monthly leads, & lifting the business from 20 leads per month to consistently generating over 230 high-quality leads each month. -Effectively allocated a monthly advertising budget of $3,000 to achieve substantial growth in lead generation. Successfully maximized resources to drive exceptional results in a competitive market through paid flatforms Meta ads, and Google Ads. - Copywriting and graphic design for all marketing materials, including paid and organic social media marketing and email marketing. - Brand building and management - Niche development and targeting - Leveraging AI to develop intricate marketing systems for both ours and clients use
Evitech Pty LtdSales Associate
May. 2022 - Oct. 2022Point Cook, Melbourne- Sales of industrial lights, hot water services, and fridges under the Victorian Energy Upgrade - Face to face sales consultation - Building refined interpersonal skills, confidence in face to face interactions, leadership skills, dependability, and market knowledge through interactions with customers all around Victoria
University of GlasgowContent Marketing Intern
Mar. 2022 - Jul. 2022Glasgow, Scotland, United KingdomOnline internship building a range of skills which include: -Apply specific systems knowledge relating to data collection and analysis (e.g. use of Excel) to identify solutions for student feedback project. - Collaboratively work with team members to deliver measured project outcomes. - Undertake analysis of competitors in the Arts & Humanities HE Sector with a specific focus on flexible/combined degrees - Analyse data on career paths for Art & Humanities subjects and gather employment statistics to demonstrate positive outcomes that can be embedded within marketing materials - Develop content ideas to position and present the flexible/combined degrees at Glasgow and put in place a communication plan to promote across our digital channels - Present ideas and communicate clearly and effectively both in writing and verbally in one-to-one or group environments. - Participate in user experience (UX) testing from a student perspective for projects in development.
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