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Work Background
KIN ManagementFounder & Artist Manager
Aug. 2024Welcome to Kin - Mangement that's more like family. We value people over capitalism, nurturing over burn-out and honesty over mediocrity. Our focus is on genuine care for people, our artists and the integral team that supports them; embodying values of sustainability, and principles of the feminine economy: nurturing, treating people like family, with a clear understanding that people and team come first, with that and a clear strategy all things are possible. Committed to building our artist's brands and careers in a sustainable way for the future, we take pride in clear communication and executing strategies that make sense to nourish our kin to ensure they reach their goals. We believe in loving who you work with, and connecting with your audience and team meaningfully. At kin we believe this is the key ingredient to success and happiness, making art that connects us all and creates a sense of belonging. This is your kin.
Image International Freight Pty LtdGeneral Manager
Mar. 2022 - Aug. 2024Byron, New South Wales, AustraliaImage International Freight and Logistics is a privately owned Australian logistics provider focused on delivering reliable, professional, and cost-effective international logistics, customs and warehousing solutions across the globe.
Clearlight Saunas Australia & New ZealandGlobal General Manager
Aug. 2019 - Nov. 2021Byron BayGroup General Manager of Clearlight Saunas International, multinational Jacuzzi: AU, NZ, EU & UK companies. Role purpose: - Operational executive responsible for running the business day-to-day including marketing, fulfilment, finance, and HR, reporting to the global CEOs. - Global strategic planning and execution towards increasing profitability and growth. - Global financial analysis and management. - Leadership and people management. Responsibilities and accountabilities: - Co-develop and execute on a rolling 12-month strategy for the business in collaboration with CEOs, to deliver on agreed business goals and objectives globally - Recruit, manage, motivate and develop a global team to ensure they achieve their potential and that their performance contributes to the achievement of business goals and objectives - Set and monitor budgets and cash flow for the business - Direct day-to-day management of workflows across ANZ Operations, Marketing and Finance (including HR); - Guidance and mentorship of sales and marketing teams in Australia and New Zealand to deliver 12-month strategy. - Identify and implement ongoing refinements to operational systems and processes to maximize efficiencies and increase profitability and sustainable growth - Periodically evaluate performance against agreed deliverables by monitoring and reviewing company data and results - Manage relationships with key partners and suppliers - Ensure all initiatives align with the company’s core values and culture
The Seek SocietyFounder
Jul. 2016 - Oct. 2021Byron Bay, New South Wales, AustraliaThe Seek Society is a unique Australian outdoor brand. The Seek Society designs and manufactures earth conscious camping and outdoor wares, specialising in highly quality canvas tents and other sustainable goods to enjoy the outdoors in comfort and style. Seek’s premise is simple, focussing on timeless designs which are built to last and not for landfill. Pioneering the earth conscious camping and outdoor movement in Australia, The Seek Society aims to inspire and educate its community and provide sustainable options to enjoy in the outdoors, whilst not destroying it in the process. Earth and nature we seek adventure.
North Star Cruises AustraliaBusiness Development Executive
Aug. 2012 - May. 2016Broome & Sydney, AustraliaRole included: - Brand development, web site traffic growth, web site UI and advertising. - Developing brand strategy, implementation and key partnerships AU & NZ. - Strategic partnerships and events with Tourism Australia, WA Tourism and Australia's North West Tourism boards. - Strategic consulting, including business development plans, product development & sales strategy. - Developing and growing new business relationships, and industry liaising. - Campaign development, implementation and analysis. - Development of strategic alliances with new market sectors AU & NZ. - Monitoring, reporting and forecasting of market trends. - Corporate liaison. - Assisting GM with marketing, PR strategy and overseeing implementation. - Copyrighting PR communications and industry briefs. - Development of new concept marketing collateral. - Social media set-up, monitoring and campaign development (Instagram, YouTube - TRUE NORTH TV, Pinterest, Facebook, Twitter). - Website redevelopment and management. - Event planning and hosting. - Sourcing and securing of charter opportunities. - Working in conjunction with Sales Manager to develop and oversee sales strategies to exceed targets. - Liaising with relevant industry bodies, private and public stakeholders. - Exhibit at international travel shows.
Kimberley Cruise CentreBusiness Manager
Mar. 2003 - Jul. 2012Sydney, AustraliaBusiness development and expansion, destination marketing, sales and marketing strategy and delivery, staff and product development AU & NZ. Role included: - Establishing key partnerships wholesale and retail AU & NZ, public and private stakeholders. - Destination marketing for the Kimberley, Australia's North West. - Developing of key collateral and strategies for marketing Kimberley Cruising on a global stage. - Strategic partnerships and events with Tourism Australia, WA Tourism and Australia's North West Tourism boards. - Establishing new Head Office in Sydney, after moving from Broome. Recruiting staff. - Designing tour itineraries and packages. - Managing and coordinating all marketing, advertising and promotional activities within a budget to deliver key deliverables. - Exhibiting at tradeshows APAC. - Sales representation and presentations to key trade partners APAC. - Overseeing branding and marketing collateral. - Distributing brochures and other mailouts, creating advertising campaigns, regularly updating our website. - Client dispute and conflict management. - Operate a consulting service for tourism operators. - PR: Oversee relationships with media (including newspapers and television shows such as Getaway). - Establishing 4wd safari tour brand, product development and management for the Kimberley Safari Centre under the Kimberley Cruise Centre brand.
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