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Work Background
Co-founder
Solene Marketing ConsultingCo-founder
Jul. 2024
CMO
RhinoCMO
Nov. 2023 - Aug. 2024
Director of Market Strategy - Brazil
inDriveDirector of Market Strategy - Brazil
Oct. 2022 - Sep. 2023Rio de Janeiro, Brazil
Marketing Director, Brazil
TulMarketing Director, Brazil
Dec. 2021 - Oct. 2022São Paulo, Brazil
Head Of Marketing Brazil
_holuºHead Of Marketing Brazil
Mar. 2021 - Dec. 2021São Paulo, Brazil
Sabatical
Sabatical leaveSabatical
Jan. 2020 - Dec. 2020
Head of Marketing Brazil
WeWorkHead of Marketing Brazil
Mar. 2017 - Apr. 2019São PauloLaunched WeWork´s operations in Brazil, heading up a 9 people marketing team in the country to develop local brand strategy, lead generation for small, medium & large businesses. Worked cross functionally to optimize conversion funnel and acquisition processes. Implemented ABM initiatives, lead nurturing and retention programs across several markets having launched over 20+ WW buildings with over 30K members.
Marketing Manager
Uber TechnologiesMarketing Manager
Jun. 2014 - Aug. 2016Rio de Janeiro Area, BrazilLaunched Uber in Brazil, leading all marketing operations and initiatives for brand reputation, user base growth, experiential marketing and product marketing management. Launched and marketed several products including UberBlack, UberX and UberPool keeping user acquisition rates above 40% MoM. Led local and national partnerships with top tier brands and oversaw a team of 3 marketing managers.
Marketing Specialist
InfogloboMarketing Specialist
Jun. 2013 - Jun. 2014Rio de Janeiro Area, BrazilCoordinated all business development projects, branding and promotions for the publishing arms of the largest media company in Brazil. Developed special marketing projects from idea to completion including offline and online campaigns, branding partnerships, events and activations to increase newspaper sales volume and new reader acquisition.
Marketing Executive
Radio MPB FMMarketing Executive
Mar. 2011 - Aug. 2012Rio de JaneiroResponsible for all marketing operations, branding and special partnership projects of the largest radio station in Rio de Janeiro. Planned and executed high profile branding events featuring national artists and labels. Oversaw all marketing campaigns, media partnerships and promotions.
Production Analyst
NBSProduction Analyst
May. 2009 - Jun. 2010

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