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Work Background
EconiverseFounder
Jan. 1999Napa, CaliforniaEconiverse delivers a wide range of marketing and IT project management needs, including Social Media Marketing & Monitoring services, along with tools integration, original content development, and many other capabilities. Founded in 1999, Econiverse has imagined and delivered comprehensive online marketing strategies for many business units of Accenture, PricewaterhouseCoopers, LaMarsh & Associates and other firms, spanning enterprise software and computing, financial services, outsourcing, corporate governance, green IT, and change management. I personally manage teams of Web and application developers, writers, designers, new media specialists and collaborating vendors to deliver successful campaigns for our global clients. HIGHLIGHTS: – Developed the Accenture Technology and Outsourcing business unit websites ‘from scratch’, boosting Web traffic 1400% – Managed a team that helped Andersen Consulting successfully re-brand "ac.com" as "accenture.com" – Designed & deployed the “Accenture Technology Gallery,” the firm’s first streaming video library – Achieved 1500% ROI on the redesign of PwC's Sustainability Solutions website – Cut PwC’s Sarbanes-Oxley (SOX) training costs by 88% with an online Video Training Program – Implemented an SEO/SEM campaign for LaMarsh & Associates that achieved #1 positioning in organic and paid search results – Delivered 1000% ROI on Google AdWords campaign in the first year of LaMarsh's PPC advertising program
IBM Software GroupWebmaster
Jan. 1997 - Dec. 1999I served as Webmaster for IBM's Data Management Solutions unit (that's DB2 and all the tools...) from 1997-99. In this role I planned and implemented the online marketing & leads channel strategy for IBM’s database server software products, and IBM’s global Business Intelligence campaigns. Duties included directing 65 content contributors; negotiating co-marketing agreements with more than a dozen alliance partners; controlling a $750K vendor budget. I also built the world's first multi-channel Internet-based corporate video network ("DMN," the Data Management Network), in collaboration with Broadcast.com. HIGHLIGHTS: − Helped turn around a $2B unit of IBM Software Group, which had lost money for five years − Drove $141M revenue with trial-software downloads channel that generated 2100+ “A” leads − Created IBM’s first global Web-integrated software launch campaign (DB2 v5) − Pioneered IBM Software Group’s use of webinars and streaming media for training and marketing − Received two IBM Awards for outstanding contributions to marketing campaigns
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