Adblock, Inc.User Researcher
Jun. 2023Created the UX Framework and over all research strategy for the consumer side of business. Utilized design thinking techniques to uncover user problems and challenge existing assumptions in order to create the right solutions. Presented actionable insights that improved onboarding, in product messaging, enhanced usability and feature implementation.
Conducted qualitative and quantitative research. Including, moderated and unmoderated usability studies, surveys, user interviews, and competitive analysis. Delivered UX artifacts including experience maps, user personas, user stories, and wireframes. Lead all UX research activities in the B2C segment of business and insuring alignment between UX research and business OKRS. Collaborated in cross functional environments, providing and receiving feedback from designers, product managers, and other key stakeholders.