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Work Background
DDB Latina Puerto RicoChief of Creative Operations
Feb. 2024San Juan, Puerto RicoAs the Chief of Creative Operations at DDB Latina, my primary responsibility is to ensure that our creative vision is seamlessly integrated with operational excellence. This includes streamlining processes, managing resources, fostering talent development within the creative department, and applying digital innovation to our client's campaigns.
DDB Latina Puerto RicoVice President of Creative Business Performance
Mar. 2023 - Feb. 2024San Juan, Puerto RicoAs the Vice President of Creative Business Performance at DDB Latina Puerto Rico, I oversee a team of digital creatives and account developers, working closely with clients to deliver innovative and effective marketing solutions that are both creative and deliver measurable business results.
DDB Latina Puerto RicoVice President of Content & Interactive
Mar. 2020 - Mar. 2023San Juan, Puerto RicoI joined DDB Latina after its successful acquisition of Viviré, a digital marketing agency I founded and operated for almost 20 years. In my new role at DDB Latina I lead a team of more than a dozen content creators, oversee the planning and execution of digital campaigns and work together with a talented team to accelerate our client's digital transformation.
Viviré: Creative & Interactive StudioPartner and Lead Marketing Strategist
Jan. 2001 - Mar. 2020After almost 20 years of its founding, Viviré was acquired by the multinational agency DDB Latina. In my tenure at Viviré I lead the design and development of Digital Marketing strategies for clients such as T-Mobile, Hyundai, ASC, Malta India, Magna, Silver Key Light, Café Yaucono and L'Oreal Caribe as well as providing the creative direction for the campaigns.
Corporate Communications, Inc.Account Executive
Jan. 1999 - Dec. 2000Advertising Account Executive and Copywriter for brands such as Pfizer, Quizno's Subs, Tres Monjitas, La Gloria and Triple-S.
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