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Work Background
Financial Controller
Traders De PakFinancial Controller
Sep. 2023Sialkot, Punjab, Pakistan1. I oversee all financial operations including budgeting, forecasting, financial reporting, and internal controls. 2. I manage the preparation of monthly, quarterly, and annual financial statements in compliance with [GAAP / IFRS / local standards]. 3. I developed and monitored key financial KPIs to drive business performance and support strategic decision-making. 4. I lead the budgeting and forecasting process, including variance analysis and cost control initiatives. 5. I supervise accounting team, ensuring timely and accurate processing of accounts payable, receivable, payroll, and general ledger activities. 6. I coordinate year-end audits and liaise with external auditors, tax advisors, and regulatory bodies. 7. I implemented financial policies, procedures, and systems to strengthen internal controls and ensure regulatory compliance. 8. I conduct cash flow management and working capital optimization to support operational needs. 9. I partnered with senior management to evaluate investment opportunities, risk exposure, and financial planning. 10. I spearheaded ERP implementations to improve reporting efficiency.
Accountant
Traders De PakAccountant
Sep. 2019 - Sep. 2023Sialkot, Pakistan1. Prepared and maintained accurate financial records, including general ledger entries, journal postings, and monthly reconciliations. 2. Managed accounts payable and receivable, ensuring timely invoicing and collections. 3. Generated financial reports such as income statements, balance sheets, and cash flow statements for management review. 4. Assisted with budgeting, forecasting, and variance analysis to support strategic planning. 5. Ensured compliance with accounting standards and local tax regulations. 6. Supported external audits by preparing schedules and responding to auditor queries. 7. Processed payroll and maintained employee expense records where applicable. 8. Liaised with vendors, clients, and internal departments to resolve accounting discrepancies.
Branch Manager
Al Raheem TradersBranch Manager
Oct. 2016 - Jul. 2019Islamabad, Islāmābād, Pakistan1. Sales & Customer Service Supervise and drive branch sales to meet or exceed targets. Develop and implement local marketing strategies to attract customers. Handle customer inquiries, complaints, and escalations professionally. Ensure high levels of customer satisfaction and retention. 2. Inventory & Product Management Monitor and manage stock levels of lease items. Coordinate with suppliers or the main warehouse for stock replenishment. Ensure items are clean, functional, and ready for delivery or pickup. 3. Staff Supervision & HR Hire, train, and supervise branch staff (sales reps, delivery personnel, etc.). Schedule shifts and manage daily staffing needs. Conduct regular performance reviews and staff training sessions. 4. Lease Management & Documentation Approve lease agreements and ensure all paperwork is accurate and compliant. Ensure timely renewals, returns, or repossessions of lease items. Maintain up-to-date customer and leasing records. 5. Financial Oversight Manage branch budgets, expenses, and petty cash. Reconcile daily sales, payments, and deposits. Minimize losses from late payments, theft, or damages. 6. Operations & Logistics Oversee delivery and pickup scheduling. Ensure proper maintenance and tracking of delivery vehicles. Monitor repair or service needs of leased items. 7. Compliance & Safety Ensure compliance with legal, leasing, and company policies. Implement and maintain health and safety protocols. Ensure proper documentation for audits or inspections. 8. Reporting & Communication Submit regular reports on sales, inventory, and branch performance. Communicate with regional or head office on business updates and needs. Participate in branch manager meetings and contribute to business planning.
Project Manager
CyberMerchantsProject Manager
Oct. 2015 - Sep. 2016Islamabad1. Campaign Planning & Execution Develop, launch, and manage outbound call campaigns focused on solar panel lead generation, consultations, or sales. Collaborate with marketing and sales teams to define campaign goals, target demographics, and scripting strategies. Set up call flows, scripts, KPIs, and lead qualification criteria tailored to the solar energy market. 2. Team Management Supervise team leads and outbound agents assigned to the solar campaign. Oversee recruitment, onboarding, and training of agents, ensuring familiarity with solar panel products, energy savings, and compliance rules. Conduct performance reviews, coaching sessions, and ongoing training to maintain high team efficiency and morale. 3. Performance Monitoring & Optimization Track daily/weekly campaign metrics (e.g., call volume, contact rate, lead conversions, appointment sets). Analyze data to identify bottlenecks or underperforming areas and implement corrective strategies. Prepare and present performance reports to stakeholders or upper management. 4. Lead Management Ensure accurate handling, distribution, and tracking of leads across CRM systems or lead management platforms. Coordinate with solar sales consultants or field technicians to ensure a smooth transition of qualified leads. Maintain lead data integrity and monitor follow-up processes. 5. Compliance & Quality Assurance Ensure all calling practices align with relevant compliance regulations (e.g., TCPA, DNC rules, energy rebates eligibility). Implement call monitoring and quality control procedures to maintain professional and ethical standards. Address escalations and customer complaints promptly and constructively.
Customer Sales Representative
Touchstone Communications PKCustomer Sales Representative
Nov. 2014 - Jan. 2015Islamabad, Islāmābād, Pakistan1. Placed outbound calls to prospective or existing customers regarding mortgage products (e.g., refinancing, home loans, rate inquiries). 2. Educated customers on available mortgage options and assess interest in further engagement. 3. Qualified leads based on predefined criteria and transfer or schedule them with licensed mortgage specialists. 4. Ensured accurate data entry of customer information and call outcomes into the CRM or lead management system. 5. Followed campaign scripts while personalizing interactions based on customer needs. 6. Exceeded daily call quotas, conversion metrics, and compliance standards. 7. Provided exceptional customer service by addressing questions, resolving objections, and building trust. 8. Remained up to date on mortgage offerings, rates, and regulatory guidelines relevant to the campaign. 9. Worked closely with the sales, compliance, and mortgage processing teams to ensure a smooth lead handoff.

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