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Work Background
Sleep Country CanadaVice President National Events
Jul. 2022 - Jan. 2024Montreal, Quebec, Canada
Sleep Country CanadaVice President National Corporate Events
Jul. 2022 - Jan. 2024Montreal, Quebec, CanadaLed the national events strategy to strengthen company culture, enhance employee engagement, and align teams across Canada. Designed and executed high-impact programs that improved morale, supported inclusivity, and reinforced Dormez-vous’s mission and values. Key highlights: • Built a Canada-wide recognition program to boost retention and team cohesion • Orchestrated major internal events, including the Montreal Golf Tournament • Collaborated with HR and leadership to develop scalable employee engagement initiatives • Supported culture-building efforts across over 300 retail locations nationwide
Refuge Catchat, SPCA, etcVolunteer and Animal Welfare Advocate
May. 2005CanadaSpearheaded community initiatives supporting animal welfare, including fostering, rescuing, and rehoming dozens of at-risk animals—particularly cats and dogs. • Partnered with local shelters and veterinary clinics to provide emergency care, rehabilitation, and adoption opportunities for vulnerable pets. • Coordinated volunteer outreach and foster placement strategies to increase animal rescue capacity and awareness. • Developed compelling social media bios and adoption content to improve outcomes for hard-to-place animals, with a focus on black cats and senior pets. • Advocated for ethical pet ownership and adoption through education and storytelling, using personal experience to promote compassion and responsible care. • Integrated animal welfare values into professional branding and corporate philanthropy efforts, bridging personal passion with workplace culture.
Dormez-vousVice President & Spokesperson
Jan. 1995 - Jun. 2022CanadaServed as a national spokesperson and senior executive during a period of rapid company growth—from 5 to over 60 storefronts in Quebec. Represented the brand across major media platforms while also playing a pivotal leadership role in shaping internal culture, communications, and social impact strategy. Key highlights: • Led branding and public messaging during the company’s expansion across Quebec • Strengthened media presence and customer trust as the face of the Dormez-vous brand • Supported talent development and succession planning during periods of rapid scaling • Co-led national philanthropic programs and the Donated Bed Program • Acted as a cross-functional bridge between marketing, operations, HR, and executive leadership Brand & Communications • Brand Strategy • Media Relations • Public Speaking • Crisis Communications • Strategic Messaging • Community Engagement Operations & Customer Experience • Operations Management • Customer Service Strategy • Cross-Functional Leadership • Logistics Coordination • Process Improvement People & Culture (Progressive HR Lens) • Employee Development • Organizational Culture • Internal Communications • Talent Development • Succession Planning Philanthropy & Purpose-Driven Work • Corporate Social Responsibility (CSR) • Community Partnerships • Fundraising Strategy • Volunteer Program Development • Sustainability Initiatives Spokesperson Role Brand & Communications • Brand Strategy • Brand Ambassadorship • Media Relations • Public Relations • Public Speaking • Strategic Messaging • Community Engagement • Crisis Communications • Stakeholder Communications • Broadcast Media Performance • Radio Advertisement Recording • Commercial Television and Voiceover Script Execution
Refuge Catchat, SPCA, etc
Dormez-vous
Canada
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