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Work Background
FinTech AllianceGlobal Board Member
May. 2025 - Aug. 2025
Transact Media GroupFounder & CEO
Feb. 2025London Area, United KingdomLondon, Dubai, Sydney & New York. Signals Outcomes
Brandformance
Creator DataFounder & CEO
Feb. 2025 - Aug. 2025London Area, United KingdomSuccessfully completed merger of Creator Data into Transact Media Group and now powering Transactional Signal Graph business unit of TMG.
ChaChingAdvisor
Feb. 2025 - Jul. 2025
FinTech AllianceInterim CEO
Jan. 2025 - May. 2025London Area, United Kingdom
ChaChingGlobal Chief Commercial Officer (CCO)
Dec. 2023 - Jan. 2025London, England, United KingdomLeading all things commercial for the business EU + NA, opening up new markets in 2024.
ChaChingManaging Director, Sales
Aug. 2023 - Jan. 2025London, England, United KingdomChaChing is a game-changing platform that's reshaping purchasing dynamics. It offers merchants the opportunity to acquire customers based on a cost-per-acquisition model, with a twist: it gives money back to the consumer and serves as an alternative advertising channel for better ROAS. Instead of competing for clicks and views, ChaChing focuses on competing for conversions. My primary role is to onboard agencies, merchants and support my cross-functional teams with the overall brand in the UK market.
Start UpsAdvisor/NED/Investor/Partner
Dec. 2022 - Sep. 2023London Area, United Kingdom
TikTokVenture Capital, Lead/Founder - Global Business Solutions
Apr. 2022 - Jan. 2023Launched the TikTok Venture Capital Business.
Insider MediaRising Star 2021 (25 under 40)
Sep. 2021 - Sep. 2021London, England, United Kingdom
TikTokAgency Partnerships, Manager - Global Business Solutions
Jul. 2021 - Jan. 2023London, England, United KingdomLeading Top Spending Agencies.
TikTokPerformace Agency Partnerships, Manager - Global Business Solutions
Aug. 2020 - Jul. 2021London, England, United KingdomFirst performance agency hire.
ZeotapUK Sales, Manager
Jan. 2020 - Jul. 2020London, England, United KingdomGroup Sales Manager - Havas, Dentsu + Indies.
ZeotapUK Account Management Lead, Data Sales
May. 2019 - Jan. 2020London, United Kingdom
Havas Media GroupProgrammatic Partnerships Executive
Dec. 2018 - Jun. 2019Account lead on AXA, Hyundai, Michelin, and National Express. Planning Programmatic media buying across Display, Native, Mobile, Video, and Rich Media formats, whilst overlaying a variety of data providers such as Oracle Bluekai, Grapeshot, Eyeota, Ad Square to reach target audiences. I worked on a daily basis with SSPs/DSPs and liaise with media owners and data providers to find the best programmatic solutions for my clients.
Havas Media GroupJunior Programmatic Partnerships Executive
Jul. 2018 - Nov. 2018London, United Kingdom
Compass NewsBrand Partnerships
Sep. 2017 - Sep. 2018Cardiff, United Kingdom
ADYOULIKEProgrammatic Partnerships Executive
Jul. 2015 - Sep. 2018London, United Kingdom
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