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Work Background
Miceliuum VenturesCo-Founder & Advisor
Jan. 2025Madrid, Comunidad de Madrid, España
IskayPet (Tiendanimal, Kiwoko, Kivet, Clinicanimal, Vetsum)Chief Digital Officer I Head of Product & e-Commerce
Sep. 2020 - Oct. 2025Madrid, Comunidad de Madrid, EspañaLeading the e-commerce and omnichannel business, while driving the creation and expansion of our Global Digital Hub (team of 60+). Successfully navigated the post-COVID market shift, doubling e-commerce sales vs post-covid levels and consistently gaining market share from competitors. Oversee the end-to-end e-commerce operations, as well as the prioritization, alignment, and execution of all digital product needs and Iskaypet's digital transformation. These strategic investments have allowed us to scale efficiently, positioning e-commerce as a profitable, high-growth channel that outperforms the competition (Nielsen data) and is now fully embedded within Iskaypet’s omnichannel strategy and culture.
Mercado LibreMarketplace, Advertising & Classifieds Senior Product Director
Jan. 2019 - Jul. 2020Gran Buenos Aires, ArgentinaLead Product Development Strategy for Mercadolibre's Marketplace & Advertising Business accross LATAM. Managing a team of +60 Product Managers for all Marketplace requirements and new initiatives. Close contact with each operation in every country to understand main priorities to increase growth rates and keep ahead of competition. Day-to-Day execution with IT, BI & UX teams to balance scale with fast-iterations to ensure we move in teh right direction with a robust solution.
Mercado LibreMarketplace & Shipping Senior Product Director
Apr. 2018 - Dec. 2018Gran Buenos Aires, ArgentinaConsolidate the Marketplace's learnings and efforts to build the Shipping Product team that can support the design and execution of MELI's shipping network strategy in the region. Making sure we offer the best experience for sellers and buyers, taking control from first-mile to last-mile, working with big, medium & small carriers simultaneously, and consolidating our own fullfilment, cross-docking and drop-shipping strategies.
Mercado LibreMarketplace Product Director
Apr. 2017 - Apr. 2018
Mercado LibreMarketplace Product Sr Manager
Apr. 2015 - Mar. 2017ArgentinaKeep building & consolidating the Marketplace Product Team to ensure analysis, prioritization and flawless execution. Pursue the alignment of users needs and company strategy in all LATAM, whilst leading innovation in all categories/devices/OS.
Mercado LibreMarketplace Product Manager
Apr. 2013 - Mar. 2015ArgentinaBuild a new area developing a team that can gain trust within MELI, challenging underestimated initiatives. Ensure the communication internal & externally for all new features launched, improving customer loyalty and service level. Define future strategy & road-map for Mercadolibre's Marketplace with an end-to-end impact (From IT to Customer Service). Continuous focus in prioritization of initiatives, and relentless execution.
Mercado LibreHead of Sales Argentina
Nov. 2011 - Apr. 2013Argentina(in adition to the role of Head of Operations for Chile, Uruguay, Peru, Ecuador, Costa Rica, Dominican Republic & Panamá) ensure the growth and improvement of current sellers in Argentina. Initiate Acquisition efforts for the first time in MELI. Coordinate and rebuild Argentina's Sales team redoing processes to improve performance and team moral.
Mercado LibreHead of Operations in Chile, Uruguay, Peru, Ecuador, Costa Rica, Dominican Republic & Panama
Apr. 2011 - Apr. 2013ArgentinaRemote supervision of Mercadolibre's operations in Chile, Uruguay, Peru, Ecuador, Costa Rica, Dominican Republic & Panama. Responsabilities ranging from strategic planning & business development to official spokesperson for TV, Radio and other media.
Mercado LibreSenior Product Analyst
Oct. 2008 - Apr. 2011ArgentinaProduct Analyst for Motors, Real Estate & Services within Mercadolibre. Defining strategy & positioning of each vertical in LATAM, monitoring results & projects follow-up to ensure objective compliance with the predefined strategy.
Toyota Argentina SAJr Engineer
Feb. 2007 - Sep. 2008ArgentinaQuality Assurance. Warranty reduction activities, recovery & analysis of warranty replaced parts. Follow-up with local suppliers, reproduction of field cases.
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