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Work Background
AusBG - Australian Business Group Abu DhabiChairperson of AusBG
Jun. 2024Abu Dhabi, Abu Dhabi Emirate, United Arab EmiratesBuilding a thriving community of Australian businesses in Abu Dhabi while creating valuable networking opportunities for Australian companies. • Leading strategic initiatives to connect Australian businesses with local UAE opportunities
• Organizing high-value networking events for knowledge sharing and business development
• Fostering cross-cultural business relationships between Australia and the UAE
• Creating platforms for members to showcase their expertise and services
Strategy Kings MarketingFounder
Jan. 2023DubaiProviding international companies with data-driven market research to make smart decisions when launching in Dubai. • Executed market research that directly influenced client expansion strategies into the UAE and Saudi Arabia.
• Delivered data-backed competitive analysis that prevented costly market entry mistakes
• Developed tailored marketing strategies for government, education, legal, health, and fitness sectors
• Built a reputation as a trusted marketing partner for international businesses entering the UAE market Client Success Story: Conducted a location feasibility study for a client considering market expansion. Our in-depth competitive and market analysis empowered them to make a data-driven decision that saved them from entering an over-saturated market.
AusBG - Australian Business Group Abu DhabiVice Chair
Mar. 2022 - Jun. 2024Abu Dhabi Emirate, United Arab EmiratesConnected Australians to business and business to Australians in Abu Dhabi, creating a supportive ecosystem for Australian professionals in the UAE. • Developed strategic partnerships with key stakeholders in the Abu Dhabi business community
• Coordinated networking events that generated valuable business connections for members
• Implemented communication strategies to increase membership engagement and retention
• Represented Australian business interests in local UAE markets
NWS StrategicDirector of Marketing & Communications
Mar. 2021 - Nov. 2022United Arab EmiratesLed the strategic marketing direction for a UAE-based business consultancy, developing effective communication strategies across multiple channels. • Developed and executed comprehensive marketing and communications strategies
• Created brand positioning that increased company visibility in the UAE market
• Implemented data-driven marketing campaigns that generated qualified leads
• Managed stakeholder relationships across the government and private sectors
eWavelength Digital MarketingBusiness Director
Jul. 2019 - Feb. 2021Abu Dhabi, United Arab EmiratesDirected business development and marketing strategies for a digital marketing agency serving UAE-based clients. • Developed market entry strategies for international clients entering the UAE market
• Led a team delivering integrated digital marketing solutions to diverse industry sectors
• Created strategic marketing plans based on local market insights and competitive analysis
• Built and maintained strong client relationships across cultural boundaries
VMO Active, (formerly Active Media Group) Val Morgan OutdoorNational Advertising Manager
May. 2015 - Jul. 2018Sydney, AustraliaLed sales strategies and team performance across New South Wales and national accounts for a major Australian media organization. • Developed and implemented strategic sales plans that consistently achieved revenue targets
• Conducted market research to identify new business opportunities and competitive advantages
• Built and maintained relationships with key stakeholders and major accounts
• Led cross-functional teams to deliver integrated marketing solutions
Active Media GroupMedia consultant
Feb. 2015 - May. 2015
APN OutdoorGroup Sales Manager
Sep. 2013 - Jan. 2015Managed key client relationships and developed strategic marketing solutions for major advertisers. • Created customized marketing strategies that delivered measurable results for clients
• Built strong, lasting relationships with clients across diverse industries
• Consistently exceeded sales targets through a consultative selling approach
• Analyzed market trends to identify new opportunities for clients and the business
Bauer Media AustraliaNational Advertising Manager
Aug. 2009 - Aug. 2013Sydney, Australia
News LimitedNSW & National Sales Manager
Jun. 2004 - Jul. 2009Sydney, Australia
ACP MagazinesAccount Manager & Group Account Manager
Sep. 2001 - Jun. 2004Sydney, Australia
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