Maddison Cameron

Creative Director @Virtual Tale

DirectorMarketingProducerFilm Editor🐦 DesignPhotographerScreenwriterEntertainmentBrand Marketing ManagerCommunications ManagerPR ManagerContent ManagerSMM ManagerSEO ManagerEmail Marketing ManagerInfluencer Marketing ManagerDigital Ads ManagerEvent ProducerCreative ProducerMarketing Analytics ManagerUX/UI DesignerProduct DesignerGraphic DesignerCommunication DesignerBrand DesignerMotion Designer3D DesignerIllustratorVideo EditorCopywritingCopywriterContent WriterProofreaderEditorSEO SpecialistBlog ManagerMarketing Director

I'm a director, writer, producer, and strategist with a background that blends creative development, production, marketing, PR, and emerging technology. My approach is hands-on, collaborative, and built on a strong understanding of how to move ideas from concept to execution, without losing creative integrity along the way. Across film, digital, and branded content, I focus on telling stories that connect; whether that means building out a campaign with emotional clarity or experimenting with new tools to push how content is made and experienced. I’ve led teams, launched projects, shaped narratives, and managed the moving parts that bring it all together. What drives me is creative work that’s thoughtful, well-executed, and built for impact.

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Work Background

Creative Lead

XDNA - A Downer CompanyCreative Lead

Feb. 2024 - Jul. 2025AustraliaAs the Creative Lead at XDNA, I led the development and execution of the Go-to-Market Strategy for marketing and communications. Partnering with industry leaders like IoT Hub, Microsoft, Altoura, and Taqtile, I drove initiatives that amplified brand presence and market engagement. My role encompassed: Corporate Event Production: Orchestrated impactful events that connected with stakeholders and showcased innovation. Professional Marketing Videos: Directed and produced high-quality video content to highlight solutions and achievements. Technical Writing: Authored technical articles, case studies, and product documentation to communicate complex solutions with clarity and impact. Solution Productisation: Transformed technical solutions into market-ready products with clear value propositions. Social Media Strategy: Established and optimised social channels to boost brand visibility and audience engagement. My focus was on delivering strategic marketing that not only elevated brand perception but also drove tangible business results.

Creative Director

Affect AdvertisingCreative Director

Jun. 2023Gold Coast, Queensland, Australia

Creative Director

MadAds AdvertisingCreative Director

Jul. 2021 - Jun. 2023AustraliaMadAds is a boutique creative production agency specialising in high-end sophisticated content production and media buying. What sets MadAds above the rest is the masterful and experienced creatives and developers who are the best in their fields nationally and internationally. We will ensure any budget spent will have a stunning, impactful presence that your target audience can't ignore.

Business Development Manager

Plastic WaxBusiness Development Manager

Mar. 2019 - Aug. 2019Sydney, AustraliaBusiness Development, Marketing & PR

Director, Writer and Producer

Virtual TaleDirector, Writer and Producer

Aug. 2018Sydney, Australia

Media Account Manager

2CH RadioMedia Account Manager

Feb. 2018 - Sep. 2018Pyrmont, New South Wales, Australia

Freelance Photographer

Maddison Cameron PhotographyFreelance Photographer

Jan. 2018Pyrmont, New South Wales, Australia

Writer/Production Crew/PR

Stage AddictionWriter/Production Crew/PR

May. 2016 - Nov. 2016Gold Coast, QLD, AustraliaPR Film Production Creative Writing

Writer/Director/Producer and Editor

The Villas of ByronWriter/Director/Producer and Editor

May. 2016 - Aug. 2016Byron Bay, Australia30 sec resort TVC

Director/Writer/DOP

New Age CaravansDirector/Writer/DOP

Sep. 2015 - Dec. 2015Gold coast, AustraliaPresentation for Melbourne New Age Event

Director/Writer/DOP

Queensland BalletDirector/Writer/DOP

Jun. 2015 - Sep. 2015Brisbane, AustraliaA documentary on The Queensland Ballet.

Director/Writer/Producer

Self-employedDirector/Writer/Producer

Mar. 2015Sydney, Australia

Camera Operator

4ZZZCamera Operator

Mar. 2015 - Apr. 2015One day filming interview and live broadcast

Director/DOP/Writer

1000 Words Short FilmDirector/DOP/Writer

Feb. 2015 - May. 2015Brisbane, AustraliaShort Film

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