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Work Background
MonksManaging Director, Southeast Asia
Jul. 2024SingaporeDriving operational transformation, client growth and financial performance to scale Monks as Southeast Asia's leading integrated independent agency. I lead transformation, growth, and integration across one of the most dynamic regions for Monks. My mandate: elevate the business to deliver creative, data, media, tech, and production excellence - all while building a profitable, future-ready agency ecosystem. Key Achievements: Operational Transformation: Restructured and streamlined ways of working across markets, embedding agile models that improved efficiency, collaboration, and delivery at scale. Growth in Clients & Revenue: Expanded our regional client portfolio, strengthening relationships with leading global and local brands, and delivered consistent revenue growth. Elevated Marketing & Positioning: Strengthening Monks' profile in Southeast Asia through thought leadership, PR, and high-impact campaigns, positioning us as the go-to integrated partner. People Upskilling into AI & Data: Championed AI-driven creativity and data-led marketing, upskilling teams across functions to future-proof capabilities and accelerate innovation. Integration Across Disciplines: Unified creativity, data, tech, media, and production into a single connected ecosystem, enabling end-to-end solutions that drive measurable business impact. Financial Performance: Overdelivering on forecast and increasing EBITDA through efficiency-driven operations, disciplined cost management, and scalable growth frameworks.
INADAY Sdn Bhd (part of LIENDAK Group)Managing Director & Founder
Mar. 2018MalaysiaCONSTRUCTION: Design and build. Fast build factory projects. Clients include Jabil, Western Digital. INADAY SDN BHD Unique Experiential Tourist Attraction + Boutique Hotel
Supermumpreneur IncFounder-International Speaker-Business Coach & Mentor
Apr. 2014MunasVanBoonstra.com: International Speaker Business Coach + Mentor Business + Brand Strategist Non-Profit Founder: Supermumpreneur.com SuperMumpreneur Inc SuperMumpreneur University
Thr33some Ventures Sdn BhdManagement Consultant
Apr. 2014MalaysiaWorking with several global and local consulting teams to help Government, GLC, Private, Public, and Social sectors – solve their most difficult problems. Provide objective advice and expertise and help an organisation develop any specialist skills that it may be lacking. Value creation, commercialisation, maximise growth and improve business performance by gathering and analysing information, formulating and testing hypotheses, and developing and communicating recommendations.
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