Lucile Cottard

Head of Marketing @Lucile cottard

💸 MarketingMarketing Director

As Head of Marketing, I led teams of marketing professionals who are passionate about creating and delivering innovative and customer-centric experiences. I have over 17 years of experience in marketing, with a focus on financial and B2B SaaS sectors. My mission is to help brands grow and thrive in a competitive and dynamic market. I have successfully built and scaled marketing departments that have increased brand awareness, customer acquisition, and retention. My core competencies include customer relationship management (CRM), B2B and BtoC marketing strategy and digital marketing. I enjoy working with cross-functional teams and partners to achieve our shared goals and vision. I also co-founded manawa.com, a marketplace for outdoor sports.

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Work Background

Piguet Galland & Cie SAHead of Marketing

May. 2022Genève, Suisse

FlowBankHead of Marketing

May. 2020 - Apr. 2022Switzerland, Genève

beqomHead Of Marketing

Jan. 2018 - Apr. 2020Nyon, switzerlandThe beqom Total Compensation cloud platform is used globally across all industry sectors by over 100 large companies such as Microsoft and Vodafone. Managing the global Marketing team of 26 and responsible for all aspects of the marketing and communications plan, including brand development, website management, demand generation / sales development, online and direct marketing, field marketing, lead management and PR / analyst relations.

eWiseHead of Marketing & Communications

Oct. 2014 - Jan. 2018Nyon, SwitzerlandResponsible for all aspects of the marketing and communications plan, including brand development, product marketing, demand generation, online and direct marketing, lead management and PR / analyst relations. Key responsibilities: - Work closely with Excecutive Management, Sales and Product Team to develop and maintain marketing plan in alignment with company strategy and objectives - Create and manage marketing campaigns to increase lead generation, sales opportunities and greater revenue expansion within existing customers - Manage and grow company brand within target markets: Europe, Asia, Australia - Manage online and social media channels including content and communication - Track, understand, report and improve key marketing performance metrics - Manage PR and Analyst Relations activity - Manage the Inside Sales team: inside sales representatives are qualifying leads, converting into deals and following up until closing. - Continuous improvement of our SEO - Organise eWise presence at targeted industry events (Finovate, FinDEVr, Banking events..) Blog contributor profile on Finextra: https://www.finextra.com/blogs/blogs.aspx?memberid=79322

Adrenaline HunterCo-founder

Jan. 2013 - Nov. 2014Gassin, France / Cape Town, South AfricaCo-founded Adrenaline Hunter In 2013, and CEO until 2014. Adrenaline Hunter is an online marketplace that makes it super simple for users to search, compare and book adrenaline sports and unique experiences around the world. - 1000 activities listed on the website - 60 countries covered - incubated & financed by 88mph (www.88mph.ac) powered by Google for Entrepreneurs Competences • Pitch Deck creation and presentation to investors (Venture Capital and Business Angels) for our first fundraising round • Business plan and financial analysis • Product management (web project management : architecture definition, website functionnalities, UI/UX, backoffice specifications, testing, priorisation through Agile methodology). • New providers affiliation (email marketing and face to face meetings), recruited & managed a team of 2 in Cape Town – South Africa to help on phone affiliation. • Social medias management (accounts on Facebook , Twitter, Google +, Youtube, Instagram) via HootSuite tool and search for influencers in the adventure travel industry. • Weekly newsletters sent through Mailchimp • Press releases : articles in various newspapers and blogs such as A Nous Paris, Melty Xtrem, EasyVoyage, About.com, RTL Belgium, Les Teknophiles, Ride Kulture // TV Interviews : Les Extrémistes - Chaines MCS extrême (french) , MWeb (english). • Online marketing campaigns management: Google Adwords and Facebook Ads. Adrenaline Hunter has been renamed Manawa.

Streamdata.ioPre-sales engineer and product manager

Mar. 2012 - Dec. 2012Paris Area, FranceFrench technology startup – raised USD 7 M - Product Owner of Motwin Financials App - Provide product and business knowledge in support of pre-sales activities in the banking industry - Responsible for understanding business and technical problems addressed by the products including key regulations, business drivers, evolving business needs, etc. - Key account manager: BNP Paribas CIB, Cortal Consors, Crédit Agricole, EasyBourse - Agile / Scrum methodology

Hello bank!Head of Marketing - Traders

Oct. 2009 - Dec. 2011Paris Area, FranceCortal Consors, now Hellobank, European leader specialist in online savings and brokerage for individuals, provides personalized investment advice and online trading services via Internet, telephone and face-to-face to over one million clients in Germany, France and Spain. I worked for 5 years @ Cortal Consors in Germany and in France, where I led the Marketing Trader team, in charge of the Trading offer to direct customers. Key responsibilities • In charge of cortal consors trading offer: responsible for the P&L of 25 M€ • Responsible of marketing projects team: Projects budget from 200k€ to 2 M€ - managed about 50 projects • Managed the Marketing trader’s budget: 2,3 M€ (for Stock Exchanges quotes, News & videos, and small projects) • Financial analysis : projects budget and follow up • Manager of the Marketing trading team: 5 persons • Marketing campaigns management towards traders direct customers (in relationship with PR, communication, digital marketing and legal departments) Oct 2009 - Dec 2010 Project manager, Marketing Traders In charge of marketing traders corporate projects: Customers website reengineering, mobile development, otc, trading tools & services

ConsorsbankSenior Expert, Cooperation and services, Trading & Technology

Jul. 2007 - Oct. 2009Région de Nürnberg , AllemagneProductmanager Trading Advice Productmanager US Trading Productmanager international stock exchanges