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Work Background
Co-Host
APAC's B2B Growth PodcastCo-Host
Oct. 2023Asia PacificAPAC's B2B Sales and Marketing Growth Podcast. Come listen: https://growthcolony.org/ Powered by xGrowth, we’re here for APAC’s B2B community, bringing together the sharpest minds in the industry - from founders to CMOs, and sales to marketing leaders - to delve into the real stories behind their B2B marketing journeys. And, we’re all about real talk. We challenge the "hush hush" culture of the APAC market by encouraging a culture of sharing. It's about standing out and daring to be that red circle among a sea of white ones, pushing beyond the conventional, to create truly strategic B2B marketing that fosters genuine customer relationships. Joining this community brings you access to high-calibre speakers, unparalleled networking opportunities, contemporary strategies without the fluff, and a no sugar-coating attitude towards industry challenges.
Chief Marketing Officer
MySocial.ai™️Chief Marketing Officer
Aug. 2023GlobalMySocial.ai is a B2B visibility engine for Executives and teams. We help organisations elevate their leaders online through a mix of tech, content services and training - all designed to build credibility, drive influence, and unlock commercial outcomes across platforms like LinkedIn. We work with some of the world’s most recognised brands, helping their people show up consistently and credibly in front of the right audiences. Our approach combines: • Done-For-You Executive content – Professional content that stems from your voice and commercial objectives • SaaS platform – to manage planning, approvals, and performance tracking • Enablement programs – training and templates that build internal capability at scale We’re proudly platform-agnostic, user-led and relentlessly focused on execution - turning insight into impact, one post at a time.
Head Of Marketing
AsendiumHead Of Marketing
Aug. 2021 - Aug. 2023Sydney, New South Wales, Australia
Lecturer, Marketing
Macquarie UniversityLecturer, Marketing
Jul. 2021 - Jun. 2024Greater Sydney AreaHelping undergrads and post-grads become more employable through LinkedIn.
Co-Founder & Director
MySocial.ai™️Co-Founder & Director
May. 2021Global
Webinar Producer, Host & Content Creator
AdobeWebinar Producer, Host & Content Creator
Jan. 2021 - Dec. 2022Asia PacificTitle of series: Generating Demand in a B2B World. The team at Adobe and I spoke to 5 marketing leaders across APAC to unpick the best-practice methods to use at every stage of the B2B buyer's cycle: - Attract - Engage - Delight - Retain - Grow This 5 part webinar series garnered the following results: - Reach: approx 5,000 via email | approx 17,000 via LinkedIn = 22,000 campaign organic reach - Registration rate 11.5% | Average Registrant to Attendee ratio 28% - Approx 10 hours p/week of time | Approx 200 new views to my LinkedIn page weekly - Zero media dollars spent The eBook can be found here: https://dough.digital/generating-demand-b2b-world-ebook/
Sales & Marketing Consultant
Dough.Sales & Marketing Consultant
Apr. 2019 - Aug. 2021Europe & Asia Pacific inc ChinaThrough Covid, I advised business leaders across EU and APAC to prove marketing ROI via tailored content, automation, data and seamless UX. Specifically, I advised: - marketers how to deliver better qualified leads to their sales teams, in volume - sales teams how to market themselves earlier in the prospect's decision-making process - on the business’ direction overall, in setting a team-growth mindset, so that investors feel more confident in the trajectory of the organisation. Because, when you combine these elements (and get them right) - growth accelerates. Growth = money. Money = bread. And if you wanna make bread, you knead Dough.
Founder & Director
FrizbeeFounder & Director
Jan. 2015 - Jan. 2020Sydney, AustraliaFrizbee is a content creation, marketing automation agency that creates content to harvest leads and deliver ROI, at speed and at scale for the tech and finserv industries at an enterprise level. #comeplay
Managing Director
FrizbeeManaging Director
Jan. 2015 - Dec. 2020Sydney, Australia
Founder & Director
TechRevolutionFounder & Director
Jan. 2015 - Dec. 2019Asia PacificBringing you the latest and greatest news in tech across Asia Pacific. Powered by Lenovo.
Account Director
Droga5 ANZAccount Director
Jan. 2014 - Dec. 2015Sydney, AustraliaFull TTL creative campaign management of the IKEA business in Australia. Led a team of 5 and a whole host of quirky headlines.
Account Director
Clemenger BBDOAccount Director
Jan. 2013 - Dec. 2014Sydney, AustraliaResponsible for executing Foxtel's TTL brand campaign management in Australia.
Senior Account Manager
Publicis SapientSenior Account Manager
Jan. 2012 - Dec. 2013London, United KingdomDRTV and direct mail creative campaign management while taking over client relationship for BSkyB when their creative included Jonathon Ross.
Account Manager
VCCPAccount Manager
Jan. 2011 - Dec. 2012London, United KingdomTV, press, outdoor, radio and digital creative campaign management while continuing traditional client relationship management for easyJet when their creative went to beautifully shot moments of holidays, still with big price points.
Account Manager
Publicis LondonAccount Manager
Jan. 2009 - Dec. 2011London, United KingdomPress, outdoor, radio and early digital creative campaign management while learning traditional client relationship management for easyJet when their creative was big orange objects with even bigger price points... And Dave Lamb.
Sales Specialist
Three UKSales Specialist
Jan. 2007 - Dec. 2009London, United KingdomSelling mobile phones and broadband solutions to a new era of customer.
Door-to-Door Salesman
SSE plcDoor-to-Door Salesman
Jan. 2006 - Dec. 2007London, United KingdomDoor to door salesman selling gas, electricity and home insurance. Won "Best Newcomer" award in my first quarter.
Junior Negotiator
Kinleigh Folkard & HaywardJunior Negotiator
Jan. 2005 - Dec. 2006London, United KingdomReal estate negotiator. Snapping necks, cashing cheques.
Sales Representative
O2 (Telefónica UK)Sales Representative
Jan. 2003 - Dec. 2005London, United KingdomI was selling mobile phones before touchscreens were available to the public.
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