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Work Background
Founder
The CEO SignalFounder
Jul. 2025Berlin, GermanyI believe that the way a leader communicates sets the tone for everything, from how investors perceive your ambition to how your team understands your strategy. I created The CEO Signal because I’ve seen firsthand how leadership communication can make or break trust, inside a company and out. Throughout my career working with founders, CEOs, and executive teams in startups, venture capital, and global tech, I noticed a pattern: the most effective leaders weren’t trying to sound like someone else, they leaned into how they naturally lead. The CEO Signal exists to help leaders (regardless of seniority) do exactly that. It's a practical, strengths-based framework designed to help you discover your communication challenges and strengths, and build a visibility strategy that reflects your truth. Whether you're going through a transition, scaling your team, or stepping into a new role, how you show up shapes what people believe about you, and where you're going next.
Strategic Consultant
STRATEGGYStrategic Consultant
Mar. 2025
VP Marketing & Communications
Sidekick HealthVP Marketing & Communications
Jan. 2024 - Jul. 2025Berlin, Germany
Senior Director, Communications
Sidekick HealthSenior Director, Communications
Nov. 2022 - Mar. 2024Berlin, Germany
Director of Content & Communications
Sidekick HealthDirector of Content & Communications
Apr. 2021 - Nov. 2022Berlin, Germany
Head of Marketing and Content
Medicus AIHead of Marketing and Content
Dec. 2018 - Apr. 2021Vienna, Austria
Director of Marketing and Communications
BECO CapitalDirector of Marketing and Communications
Apr. 2016 - Nov. 2017Dubai
Commercial Director
LMTDCommercial Director
Nov. 2014 - Apr. 2016Dubai
Creative Director
LMTDCreative Director
Jan. 2014 - Nov. 2014Dubai
Managing Partner & Chief Communicator
Purple PRManaging Partner & Chief Communicator
Apr. 2012 - Dec. 2013Dubai
Corporate Communications Assistant Manager
UnileverCorporate Communications Assistant Manager
Sep. 2010 - Apr. 2012
Public Relations Account Manager
Ogilvy & MatherPublic Relations Account Manager
Jan. 2009 - Sep. 2010Dubai
Public Relations Account Manager
JWTPublic Relations Account Manager
May. 2008 - Oct. 2009Dubai
Internal Communications Coordinator and Assistant Editor
DeloitteInternal Communications Coordinator and Assistant Editor
Jan. 2007 - Mar. 2008Beirut, Lebanon
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