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Work Background
ChoozeAssocié @Chooze
Jan. 2024
FAODigital Communications Specialist
Jun. 2021 - Dec. 2023Rome, Latium, ItalieContent creation (writing and editing) and management, digital strategies, global campaigns, social media account management (corporate accounts), influencer marketing, paid marketing and analytical reporting. - Implement strategic communication plans to enhance brand visibility & reputation (FAO’s Instagram followers growth of 35% in 3 years).
- Monitor and evaluate communication efforts, making data-driven adjustments to optimize outcomes.
- Manage and optimize social media advertising campaigns across multiple platforms, delivering a 400% increase in brand reach and engagement.
Kruden ConsultingConsultant marketing numérique
Jan. 2020ParisKruden Consulting is a one-stop shop for SMBs seeking to digitalise their activities through branding and/or acquisition campaigns. - Develop and execute successful marketing campaigns to drive brand awareness, client acquisition & increase customer engagement.
- Implement tracking & analytics tools to measure campaign performance and make data-driven decisions.
- Utilize market research and data analysis to optimize marketing strategies.
ClimbDigital Marketing Manager
Jan. 2019 - Jan. 2020ParisClimb is an innovative virtual financial advisor dedicated to providing tax optimization solutions. - Played a pivotal role in securing funding and driving the company's rapid expansion within a highly competitive market.
- Implemented data-driven marketing tactics, leveraging analytics and ROI analysis to optimize marketing campaigns that achieved a 15% higher conversion rate.
- Led cross-functional teams to successfully launch new campaigns, fostering innovation and achieving aggressive sales targets - (+80% YoY)
TacoTaxHead of Acquisition
Sep. 2018 - Jan. 2019Région de Paris, France
Finanzen FranceDigital Acquisition Manager
Jun. 2016 - Sep. 2018Paris FranceFinanzen is the European finance and insurance lead generation leader. - Managed a multimillion-euro marketing budget and ensure effective allocation of resources.
- Led cross-functional teams to develop and execute innovative acquisition strategies.
- Managed and optimized social media advertising campaigns across multiple platforms, delivering a 50% increase in brand reach and engagement.
Bank of New York MellonClient Executive Associate
Mar. 2012 - Dec. 2015Ville de Paris, Île-de-France, FranceBNY Mellon is a global investments company which services financial assets . - Establish & strengthen key client relationships of top-tier French clients with a focus on driving global revenue.
- Oversee & monitor complex sales opportunities with different stakeholders throughout the organisation to grow existing business partnership.
- Prepare & present key financial insights to C-level management.
Bank of New York MellonSales & Relationship Manager Assistant, Depositary Receipts Department (intership)
Aug. 2011 - Mar. 2012Paris
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