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Network Power<100 people
Roles
💸100%
Marketing
✔️100%
IT
✨100%
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Geos
Work Background
MSE TechnologyGlobal Campaign Manager
Oct. 2023United Kingdom- Managing CRM campaigns for P&G Pampers Club App impacting 15 million+ parents targeted through personalized promotions and rewards. - Leading a team of 8 for promotions strategy and analyzing customer behavior in 5 markets – Germany, Austria, Switzerland, Spain, and Poland.
DarazRegional Growth Marketing Manager
Mar. 2023 - Sep. 2023Singapore- Designed the ROI model for the 5 regions - Pakistan, Bangladesh, Sri Lanka, Nepal, Myanmar - to identify high-valued app events and buyers that boosted profitability by 23% and segmented targeting via CRM pushes and paid channels ads resulting in a 40% uplift in MAU and 15% improvement in LTV. - Efficiently allocated monthly budgets of $850k for paid channels and setting benchmarks for KPIs (ROAS, CAC, CPA, CPL, CPC, CTR, CR, CLV) across 6 different paid channels against the yearly business plan.
DarazRegional Growth Hacker - User Acquisition and Retention
Aug. 2022 - Mar. 2023Singapore- Redesigned and automated the new user CRM in-app journey across 5 regions that improved new user organic conversion rate by 42%. - Leveraged data analytics and customer insights to refine campaigns, achieving a 15% decrease in CAC (customer acquisition costs) and 40% increase in acquisition efficiency
DarazApp Growth Manager - User Retention
Mar. 2022 - Aug. 2022Karāchi, Sindh, Pakistan- Initiated personalized in-app vouchers, splash screens, pop-ups modules that increased customer retention rate by 22%. - Implemented a data-driven A/B testing framework for marketing campaigns, resulting in a 40% improvement in CR (Conversion Rates).
DarazConversion Rate Optimization (CRO) Lead
Mar. 2021 - Mar. 2022Karāchi, Sindh, Pakistan- Managed and executed upselling and cross-selling strategies for 10+ commercial category clusters that included Electronics, FMCG, Home & Lifestyle during mega campaigns worth $40 million GMV. - Revamped Homepage and PDP that resulted in improving ATC proportion by 40% and conversion rates by 26%. - Created educational content that improved customer understanding of new product features and increased conversion rates by 10%.
Square Tech ExchangeBusiness Analyst - Product & Strategy
Jul. 2020 - Feb. 2021Karāchi, Sindh, Pakistan- Developed strategies for digital marketing channels for 22+ rental, commercial and residential real estate projects.
Asia Petroleum LimitedManagement Trainee - Business Development & Strategy
May. 2019 - Jun. 2020Karachi, Pakistan- Prepared investment appraisals for 3 new projects - Electric Vehicles, Mobile Fuel Stations, and Solar Power - to drive business diversification and growth. - Collaborated with cross-functional teams to develop business development strategies and drive implementation for sustainable growth.
Institute of Business AdministrationTeaching Assistant
Aug. 2018 - Dec. 2018
L'OréalProject Trainee
Jun. 2018 - Aug. 2018Karachi, Pakistan
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