As a growth-focused marketing leader, I have 5+ years of work experience in the e-commerce industry spanning across D2C, B2C, FMCG, and Fintech, where I have initiated and led E2E strategy, planning, and management of tech, CRM, product, data, and digital marketing projects for business growth for Asian and European markets.
My core competencies include:
- Developing CLV and LTV management frameworks,
- Designing E2E strategies for user acquisition, retention, and loyalty programs,
- Improving CRO and User Experience for maximised conversions and revenue,
- Data analysis and performance reporting for making data-driven decisions for optimised growth.
Hard skills: Advanced Excel, basic SQL, Power BI, Jira, Meta/Google ads, Google Analytics, Braze, Mixpanel, Power BI, Tableau, Qlik, Zoho Analytics, Looker, Contentful, Monday, Smartsheet, Trello, LMS, Smartly, GS (Alibaba CRM system), GCP (Alibaba app developer).More...