Forest City EnterprisesDirector of Marketing
Mar. 2011 - Jul. 2013Westchester's Ridge Hill, Yonkers, NYDIRECTOR of MARKETING • Opened Westchester's Ridge Hill in partnerships with Yonkers City Mayor, City agencies, Chamber of Commerce, and economic development to position the complex as a key element in a broader city revitalization plan. • Developed and implemented multi-media, web-based and social media advertising and branding. • Managed a direct mail consumer incentive program to introduce residents to the new complex. • Recruited neighboring affluent communities as a key target market and rebranded the Yonkers location to have appeal to higher income target markets. • Partnered with multiple stakeholders including the Mayor, City Council, IDA, local non-profits, State Senator, and tourist bureau. • Partnered with local high schools to have students attend after school programs on retail management, and served as a facilitator and instructor.